Associate Director, Brand Strategy

Department

Booth Marketing: Creative

About the Department

The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.

Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.

Chicago Booth is proud to claim:
-an unmatched faculty.
-degree and open enrollment programs offered on three continents.
-a global body of nearly 56,000 accomplished alumni.
-strong and growing corporate relationships that provide a wealth of lifelong career opportunities.

As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.

For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/.

Job Summary

Associate Director of Brand Strategy at the University of Chicago Booth School of Business helps to elevate our brand positioning, drive strategic marketing initiatives, and ensure consistent brand expressions across global touchpoints. The Associate Director of Brand Strategy has a passion for brand development and the ability to translate complex ideas into compelling narratives that resonate with diverse global audiences, from prospective students and alumni to corporate partners and media.

Responsibilities

• Working alongside the Senior Director of Brand, develops and refines strategic brand guidance that aligns with the School’s mission, values, and strategic objectives to impact overall channel and content strategies.
• Participates in brainstorming and working sessions to uncover insights that inform strategic brand output across various channels and media.
• Partners with internal stakeholders to translate brand strategy into creative briefs, messaging frameworks, and guidelines that increase awareness, lead generation, and promote faculty research.
• Participates in the review of marketing collateral to ensure overall strategic alignment in brand voice, visual identity, audience alignment, and storytelling across all channels.
• Collaborates with internal research teams and partners to monitor and evaluate brand performance through qualitative and quantitative metrics; uses insights to make data-informed recommendations.
• Supports the evolution of global marketing campaigns with clear strategic brand direction and insights.
• Identifies trends and opportunities in the competitive landscape to keep the brand differentiated and relevant.
• Develops one or more of the following marketing functions: marketing communications and advertising, web blogs or other digital marketing, and market research. Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external web sites.
• May assist managing relationships with external sales agencies.
• Performs other related work as needed.

Minimum Qualifications

Education:

Minimum requirements include a college or university degree in related field.

Work Experience:

Minimum requirements include knowledge and skills developed through 5-7 years of work experience in a related job discipline.

Certifications:

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Preferred Qualifications

Education:

• Bachelor’s degree.
• Degree in marketing, business, or communications.

Experience:

• A minimum five years of experience in a marketing/communications team.

Technical Skills or Knowledge:

• Demonstrated proficiency with MS Office (Word, Excel, PowerPoint, and Outlook).

Preferred C