Director, Marketing - Emergency Care

Work Flexibility: Hybrid or Onsite

Stryker Emergency Care (EC), a fast-growing global business, is seeking a dynamic Director, Marketing to drive our global brand/downstream team, Brand stewardship and execution for the Emergency Care division – encompassing the Community, Fire/EMS, Law Enforcement & Government agencies, and Hospital segments.  The product portfolio includes capital medical equipment, accessories & disposables, as well as the system of care integration with our digital solutions software.  This leader will set direction and lead culture for our Downstream teams, collaborate with cross functional teams, and be a key face of Marketing to our wider sales teams and customers.  Strong leadership and collaborative skills will be essential.  This team includes 4 direct reports and a total team of 22 people. 

Key Activities:

• Define and execute a US Annual Marketing Plan and 12-24 month strategies to achieve EC revenue growth/goals within allocated budget.  Collaborate and share with our global regions – be a leader in the process. 

• Champion Marketing Excellence processes and ensure compliance to AMP, commercialization, pricing and other marketing planning processes.  Enable the Marketing Excellence coaching program within EC. 

• Develop and recommend initiatives to gain greater market share, improve revenue and increased market penetration – be agile and responsive to dynamic market conditions. 

• Evaluate customer and market data/ trending, along with global sales data, to ensure appropriate strategies to advise and modify annual marketing plans and drive growth. 

• Develop customer focused offence, initiatives and communications that will create sales and customer engagement and loyalty for our in-market products.  

• Provide advice and counsel to senior business leaders about strategic opportunities.  

• Cultivate key customer relationships, working productively with EC healthcare providers and KOLs as well as the field sales organization to improve clinical practice, implement programs, and drive product preference and market growth. 

• Collaborate and build relationships within all levels of sales leadership – ensure alignment on our AMP and other programs and initiatives.

• Build strong relationships with the EC Cross Functional groups (RAQA, Finance, IBP, MarComm, Legal etc.)

• Communicate and collaborate with other Brand Marketing leaders both in Kalamazoo and across Stryker to share and learn about best practices and collaborate on initiatives that affect/impact many different markets across the Stryker system of care.

• Develop and grow our brand managers and individual contributors and contribute to Emergency Care Marketing as a talent destination

• Collaborate closely with Portfolio/Upstream marketing, Education, and cross functional leadership to ensure a comprehensive design and implementation of our strategies

• Manages large team and responsible for building a culture of feedback, accountability and performance/growth, while enabling everyone to show up as their best selves.  

• Strong communication skills – can communicate effectively with many levels throughout the Stryker organization (NASM mainstage, Divisional leadership, Marketing & sales teams, cross functional events, Stryker marketing wide events, etc.)

Note: Up to 50% travel required

Essential duties & responsibilities: (detailed description)

Competitive Insights

• Consults on a variety of competitive analysis for all three of our segments in the global arena.
• Leads discussions on the historical background and future perspective of the leading competitors.
• Predicts the strengths and weaknesses of the full product line compared to the competition.
• Contributes to the evaluation and selection of competitive analysis tools and technologies.
• Participates in analysis of the organization's current and potential competitive environment and strategies.

Customer Insights

• Owns key customer relationships across the industry – leveraging knowledge to stay informed of key trends
• Drives the synthesizing of customer needs to share with the Portfolio team for future innovations, as well as informing our Annual Marketing Plan (AMP) strategy.

Customer Centric Development

• Shapes tight customer value propositions that are consistent with business strategies.