Business Development Growth Account Manager (REMOTE)

Where A-Players Thrive.

We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,200 team members dedicated to improving the lives of people and their pets, we create best-in-class products that bring health and happiness. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.

We’re Looking For A: Business Development Growth Account Manager to be responsible for fostering the growth of new and existing accounts, with the ultimate objective of elevating company revenue. This role will drive the expansion of the business by developing and implementing growth strategies for existing accounts, split testing, collaborating, and maximizing revenue potential. Work closely with internal teams to identify opportunities for upselling and cross-selling, fostering long-term partnerships.

Location: Woodland Hills, CA (Remote)

What You’ll Be Doing:

• Develop and implement effective sales strategies to achieve revenue targets and contribute to overall company growth. 
• Initiate and implement optimization strategies aimed at maximizing performance, drawing on insights from in-depth data analysis into key metrics such as Click-Through Rate (CTR), Conversion Rate (CVR), Average Order Value (AOV), and Customer Lifetime Value (LTV). 
• Nurture and expand relationships with existing key accounts, ensuring customer satisfaction and maximizing revenue potential. 
• Maintain a proactive approach to oversee the entire onboarding process, providing support to Account Managers and leveraging insights from data analysis to continually enhance performance and achieve strategic objectives. 
• Manage the day-to-day onboarding of new accounts, working closely with offer managers, tech, copywriting, and creative teams to guarantee optimal performance during testing phases. 
• Take charge of optimizing landing pages and funnels tailored to newly onboarded initiatives, striving to achieve success through strategic refinements. 
• Conduct testing of new traffic sources, ensuring thorough examination and validation to facilitate the onboarding process for Account Managers with a comprehensive understanding of diverse media buying strategies. 
• Collaborate seamlessly with cross-functional teams to synchronize efforts and ensure the successful integration of new accounts, fostering a cohesive approach to testing and optimization. 
• Stay abreast of industry trends and proactively recommend improvements to ensure our strategies remain cutting-edge and aligned with best practices.

Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• Proficient in optimizing funnels and landing pages, with a proven track record of enhancing user experiences for various initiatives. 
• Well-versed in upper funnel attribution strategies and methodologies, employing a strategic approach to drive meaningful results. 
• Skilled in utilizing server-to-server tracking platforms, including implementing passback when necessary, with expertise in platforms such as Everflow and Salesforce. 
• Proficient in tracking and analyzing key performance indicators, including Return on Ad Spend (ROAS), Average Order Value (AOV), Customer Lifetime Value (LTV), and ad spends.
• Demonstrates creativity, intuition, and out-of-the-box thinking to tackle challenges and devise innovative solutions. 
• Builds trust and nurtures partner relationships, fostering collaborative and mutually beneficial engagements. 
• Highly time-oriented and efficient, ensuring tasks are completed within deadlines in a fast-paced digital environment. 
• Excellent interpersonal and communication skills, both verbally and in written form, facilitating effective collaboration and clear articulation of ideas. 
• Data-oriented with the ability to extract relevant information independently, showcasing a keen analytical mindset. 
• Adaptable in a fast-paced digital environment, able to navigate and excel in dynamic settings.
• 3 years’ of experience in paid media  marketing, account management and/or digital acquisition marketing. 
• Strong knowledge of affiliate marketing, and/or e-commerce marketing. 
• Experience navigating AdNetwork interfaces including Facebook and Google
• Extreme proficiency in Excel, Google Docs, and PowerPoint
• Working experience with SQL preferred
• Working experience with Google Analytics, Google Ads, Facebook Business Manager preferred
• Experience with Linear, CTV, Radio and attribution preferred
• High School