Manager, Marketing Account Services - Asset Management

Job Description Summary

Uses extensive knowledge and skills obtained through education, experience to create and implement marketing strategies and manage subsequent campaigns for the asset management business. Promotes and develops business for the strategic services of Marketing, while serving as the liaison between clients and the department to ensure that proper branding, communications and production goals are met. Leads a team and provides leadership and direction to team.

Job Description

Essential Duties and Responsibilities:

• Supports client relations and overall management of assigned business units, remaining both proactive in delivering added value to clients and responsive to meeting needs.
• Accountable for developing and building client relationships at all levels for the department.
• Meets with wide range of individuals and business units throughout company to promote the strategic services of the Marketing Department.
• Researches strategic concepts and develops programs – in essence, serving as strategic business partner to assigned major accounts.
• Develops audience segments and implements data-driven marketing strategies, establishing and tracking key performance indicators (KPIs) to measure effectiveness, optimize campaigns, and drive client business objectives.
• Develops deep understanding of clients’ businesses and industries, staying abreast of key market trends and competitor activity, and leverages these insights to provide strategic recommendations that drive growth and differentiation.
• Interprets market research data and makes actionable business decisions.
• Provides recommendations to clients on brand and business objectives.
• Develops and monitors tactical initiatives that support clients’ objectives and strategies.
• Establishes, administers and monitors timelines and budgets for clients at the account level.
• Manages day-to-day account activities including contacting clients, monitoring daily workflow and overseeing projects.
• Works with sub-department managers and traffic management specialists to oversee production by managing cross-functional teams for projects and day-to-day partner success.
• Coordinates creative elements of tactical initiatives and, together with creative team, present concepts to department’s clients.
• Writes sales materials – creating original concept, drafting, editing and proofing content.
• Performs human resource management activities, including identifying performance problems and approving recommendations for remedial action; evaluating performance; and interviewing and selecting staff.
• Plans, assigns, monitors, reviews, evaluates and leads the work of assigned staff.
• Coaches and mentors staff and identify training needs and create development plans.
• Performs other duties and responsibilities as assigned.

Advanced Knowledge of:

• Marketing process and overall business knowledge sufficient to develop marketing strategies within the organization on inter-departmental, corporate, business-to-business, and/or client levels.
• Industry trends with the ability to determine and convey their potential impact upon various clients. 
• Creative production processes.

Skill in:

• Organizational, planning and time management skills – as well as a “roll up the sleeves” mentality – sufficient to independently oversee multiple projects from start to completion.
• Excellent written and oral communication skills, as well as strong interpersonal skills.
• Proven negotiation, conflict resolution and relationship management skills
• Operating standard office equipment and using required software applications.

Ability to:

• Interact with management at all levels.
• Lead a team, utilizing management competencies and leadership skills.
• Work with a wide range of constituencies in a decision-making framework.
• Work in a client-focused and team-based environment.
• Be a creative thinker and have an entrepreneurial mindset.
• Work in a dynamic, growing environment.

Education

Bachelor’s: Communications, Bachelor’s: Digital Communications and Media/Multimedia, Bachelor’s: Marketing

Work Experience

General Experience - 6 to 10 years

Certifications

Travel

Less than 25%

Workstyle

Hybrid

At Raymond James our associates use five guiding behaviors (Develop, Collaborate, Decide, Deliver, Improve) to deliver on the firm's core values of client-first, integrity, independence and a conservative, long-term view. 

We expect o