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Assistant Director, Annual Giving and Digital Engagement - University Advancement

Carnegie Mellon University
Pittsburgh, United Statesfull_timeVerifiedPosted 8 Sept 2025

About the role

Carnegie Mellon is enjoying the most productive fundraising years in its history, raising more than $950M over the last three years. University Advancement (UA) supports the entire CMU community in building relationships with key constituencies and securing the financial resources the university needs to continue its ascent. As the division grows, we are seeking an Assistant Director, Annual Giving and Digital Engagement to join the team. This is an exciting opportunity if you thrive in an interesting and challenging work environment.

Reporting to the Associate Director, Annual Giving and Digital Engagement, this position is responsible for leveraging digital platforms and tools to engage, cultivate, solicit, and steward donors and constituents through one-to-one outreach. This position focuses on building and strengthening relationships with a diverse portfolio of Carnegie Mellon donors and constituents, primarily through digital communications, to increase engagement and philanthropic support for the university. This role will operate with a digital-first mentality of donor engagement, utilizing phone, email, social media, video, videoconferencing and text to engage and solicit donors. In addition, this role will implement digital engagement plans and use technology to deliver content through the appropriate channels.

Core responsibilities include:

  • Managing a portfolio of 1,000+ constituents through personalized, one-to-one, digital outreach (email, text, phone, video and social media), meeting daily, monthly and quarterly goals including contacts made, virtual meetings, solicitations, dollars raised, and handoffs to other teams.

  • Utilizing Carnegie Mellon’s Customer Relationship Management (CRM) system (Salesforce) and supporting systems to manage information, track interactions, and update records.

  • Analyzing digital engagement data and utilize social media listening tools to inform strategy and improve outreach efforts and foster long-term philanthropic relationships.

  • Crafting compelling digital fundraising appeals and campaigns that would appeal to a specific constituency through one-to-one outreach, in collaboration with Advancement Communications and Marketing. Partner with leadership to tailor personalized digital outreach to constituents.

  • Utilizing digital tools to track and report on engagement and fundraising outcomes, ensuring timely and personalized stewardship of donors, acknowledging gifts and providing updates on the impact of their contributions.

  • Preparing fundraising reports and communications for CMU units and management.

  • Keeping current on University Advancement engagement and philanthropic opportunities, faculty, research and student initiatives to inform conversations and solicitations. Network with faculty, deans, advancement staff, and college liaisons when necessary.

  • Other duties as assigned.

Adaptability, excellence, and passion are vital qualities within Carnegie Mellon University. We are in search of a team member who can effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.

You should demonstrate:

  • Strong communication, analytical, and problem-solving skills.

  • Strong work ethic and readiness to engage constituents and donors at a high velocity in a personalized manner.

  • Strong multi-tasking and organizational skills.

  • The ability to function in a team environment.

  • The ability to interact effectively within the University Advancement division, including college development teams, as well as with other members of the campus community and external constituents.

  • The ability to handle confidential donor information and make good decisions regarding use of such information.

Qualifications:

  • Bachelor’s degree required

  • 1-3 years of relevant experience, preferably within a university/non-profit setting; Knowledge of best practices in fundraising and key concepts like acquisition, retention, reacquisition, upgrade preferred.

A combination of education and relevant experience from which comparable knowledge is demonstrated may be considered.

Requirements:

  • Successful completion of a pre-employment background check

Additional Information:

  • Sponsorship: Applicants for this position must be currently legally authorized to work for CMU in the Uni

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Company

Carnegie Mellon University

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