Senior Director, GTM AI Business Transformation

Who are we?

Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet. 

A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future.

A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work.

Job Summary

Serves as the CRO and CRO LT’s strategic partner for AI-driven GTM transformation. Defines an end-to-end cohesive program, sequences initiatives, and aligns delivery to Equinix business objectives. Acts as the bridge between CRO business strategy and AI execution, shaping executive narratives that link AI investment to SG&A efficiency and revenue growth.

 

Responsibilities

• Strategy & Roadmap: Set the CRO AI transformation roadmap and priorities aligned to corporate strategy. Shape executive narratives linking AI investment to SG&A efficiency and revenue growth

• Portfolio & Governance: Prioritise investments; select and sequence use cases across quick wins and strategic bets. Manage the AI portfolio; maximise ROI against growth and SG&A goals. Lead cross-functional governance aligning Sales, Marketing, CS, and GTM Ops on shared principles and priorities

• Delivery Partnership: Partner with CDIO to translate CRO requirements into actionable delivery plans with AI/tech teams. Align business process excellence with AI design to automate the right work and improve workflows. Bridge CRO business strategy and AI execution; convert opportunity signals into decisions, sequencing, and measurable delivery.

• Oversight: Own executive reporting on ROI, agent performance, outcomes, and learnings for CRO leadership, Finance, and the Board

• Leadership & Culture: Set outcome-based targets; inspect metrics and adjust plans quickly. Coach, develop, and hire; build team capabilities across business acumen, change leadership, and execution discipline. Model Equinix values: demonstrate transparency, inclusion, collaboration, and bias for action

• Measures of Success: ROI realized; SG&A productivity gains; pipeline/ACV impact; adoption and time-to-value; agent quality (accuracy, deflection, cycle time); stakeholder satisfaction

Leadership characteristics of the role:

• Go-to-Market Expertise: Senior Sales, Marketing, or GTM Operations leadership; deep understanding of GTM motions and where AI creates leverage

• Transformation Leadership: Proven delivery of large-scale change (digital transformation, operating model redesign, or strategy programs) with measurable outcomes

• Financial & E2E Planning: Budget and headcount planning; ability to connect AI outcomes to Enterprise Operating Plan targets and CFO-level metrics

• AI & GTM Applications: Working knowledge of AI use cases across Sales, Marketing, and Customer Success; ability to assess feasibility and translate capability into business value

 

Skills and Attributes:

• Strategic Vision & Storytelling: Frame how AI delivers growth and SG&A reduction in clear executive terms

• Strong Business & Financial Acumen: Quantify ROI, model SG&A impact, and partner with Finance on business cases

• Executive Influence: Align senior leaders and secure cross-functional buy-in in a matrix environment

• Change Leadership: Lead adoption, manage resistance, and deliver operating model and process change

Qualifications

• 15+ years experience preferred

• Bachelor's degree required

The targeted pay range for this position in the following location is / locations are:

United States - Dallas Infomart Office DAI : 200,000 - 300,000 USD / Annual

United States - Redwood City Office GHQ : 240,000 - 360,000 USD / Annual

Canada - Toronto Office TRO : 202,000 - 302,000 CAD / Annual

Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location.The pay range shown is based on our compensation structure in place at the time of posting and may be updated perio