Senior Director of Demand Generation

Your wellbeing matters. Join a company that cares.

GET TO KNOW US

Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.

*Big news: Gympass is now Wellhub! 
We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a “pass for gyms” to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here.

THE OPPORTUNITY

We are hiring a Senior Director of Demand Generation to our Revenue Marketing team in New York, New York, US!

Wellhub is on a mission to make every company a wellness company. We’re redefining how companies support their people, and we need a Senior Director of Demand Generation to help bring that story to life across the US market.
This is a strategic, high-impact role for a B2B demand gen leader who thrives in complex sales cycles, understands how to build and convert intent across long buying journeys, and knows how to partner tightly with Sales to hit pipeline and revenue targets.
You’ll work across channels, teams, and time zones - but your north star is simple: grow qualified pipeline and fuel the US revenue engine. And just as important as the work itself is how you do it - with empathy, clarity, and a bias toward collaboration and action.

YOUR IMPACT

• Lead the US Demand Generation function, with full ownership of pipeline creation across the ENT and SMB segments.
  
• Build, manage, and scale a campaign calendar that moves seamlessly from awareness to action - powered by paid media, CRM, content, events, webinars, and more.
  
• Drive demand through always-on inbound, high-intent conversion paths, and ABM programs built in close partnership with Sales.
  
• Own the number. Track performance and optimize for ROI, working hand-in-hand with Marketing Ops, RevOps, and Sales.
  
• Collaborate with content and product marketing to bring campaigns to life through themes, creative, messaging, and targeted outreach.
  
• Oversee the execution of in-person and online events - from large field activations to strategic partner webinars - all grounded in demand goals.
  
• Segment strategies for SMB vs. ENT: You’ll know when to go broad, when to go deep, and how to stretch a budget across multiple needs.
  
• Manage budget, team, and agency resources to drive efficiency and scale.
  
• Lead with values - bring empathy, transparency, and kindness to the table, especially when priorities shift or challenges arise. Assume best intent, build trust, and inspire the same in others.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

WHO YOU ARE

• Previous years of relevant B2B demand gen experience, with success in high-growth SaaS, B2B2C marketplaces, or tech environments.
• Deep understanding of the modern B2B marketing landscape, including sales-aligned go-to-market motions, multi-touch attribution, and the importance of driving measurable revenue impact.
• Expertise across the full funnel - from big brand moments to fast-moving inbound to sales-assisted ABM.
• A passion for marketing that performs. Y