Senior Associate Brand Manager-Omni Channel Marketing

Senior Associate Brand Manager-Omni Channel Marketing

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

The marketing landscape is evolving rapidly, driven by the evolving shopper journey, and a revolution in technology and business models to serve these changing needs. From emerging eCommerce shopping platforms to significant advancement in retail media, CPG omnichannel (shopper) marketing is an exciting landscape of innovation. The Senior Associate Brand Manager-Omnichannel Marketing plays a key role in accelerating Kimberly-Clark’s engagement with shoppers and is motivated to lead high-impact marketing activations that drive “win-win” opportunities for Kimberly-Clark and for Target, while also efficiently achieving volume, share, and profit objectives.    

In this role, you will:

• Deliver annual marketing plans for key Kimberly-Clark brands at Target including  Kleenex®, Cottonelle®,  Scott®,  Kotex® and Poise®

• Lead the development and execution of differentiated digital-first omnichannel marketing campaigns – inclusive of Roundel paid search, display, social media

• Serve as point-of-contact for agency leads and drive clear communication for campaign KPIs, budgets, creative development, optimization, stakeholder engagement, and performance analysis

• Build effective business relationships with Target, understand priorities, process & requirements, share thought leadership, and drive sell-in of brand priorities and big bets.

• Actively collaborate with Brand Teams, Customer Teams, Sales, Insights, Category, and other functions to support Joint Business Planning

• Share weekly and monthly retail media performance headlines with key internal stakeholders, and gain alignment with leadership on what is needed to continue growing the business during “must-win” drive periods

• Influence agency teams to develop customized media products and reporting that help grow our brands and categories at Target

• Perform analyses and design strategic business presentations tailored to achieve realistic customer performance, and support K-C's Integrated Business Planning Process

• Accurately develop sales and budget forecasts to ensure efficient plannin

• Keep team leader informed on status of plans and programs, changing conditions, requirements of marketplace, competitive activity, issues and accomplishments that may affect sales results

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

To succeed in this role, you will need the following qualifications:

• Bachelors degree and 4+ years’ experience in Sales or Marketing in CPG or Retail

• Ability to analyze relevant data, insights and information to identify opportunities, develop strategies and execute plans to address

• Ability to