Senior Manager, Social

Company Description

Simple Mills is on a mission to transform the way food is made—creating nourishing products with astounding ingredients and amazing taste. Founded in 2012 by Katlin Smith, our brand has redefined center-aisle grocery by delivering better-for-you products made with unique, nutrient-dense ingredients. Today, we’re a category leader and the #1 natural brand in multiple segments, with distribution in over 30,000 stores nationwide.

Now, as part of Flowers Foods, we’re entering an exciting new phase of growth—expanding our reach, accelerating innovation, and amplifying brand awareness, all while preserving the integrity of what makes Simple Mills special. Our commitment to using simple, high-quality ingredients ensures that every bite is both delicious and nutritious. Whether it’s watermelon seed flour in our cookies or butternut squash in our crackers, we craft our products with innovative, wholesome ingredients that deliver extraordinary taste.

Our work has been recognized by Fast Company as a Brand That Matters and a Most Innovative Company, and has been featured in Vogue, Forbes, Women’s Health, and NPR’s How I Built This. In 2024, Inc. named us one of its Best Workplaces, reflecting our dedication to fostering an inspiring and inclusive environment where passionate individuals can make a difference.

Join us as we shape the future of food. Learn more at www.simplemills.com.

Role Description

The Senior Manager, Social will play a pivotal role in shaping how Simple Mills shows up in culture, leading the day-to-day strategy and execution of our organic social presence across platforms. 

This individual will translate brand and business priorities into a clear, differentiated social approach, guiding content direction and partnering closely with agency teams to deliver consistent, high-quality output. As a key member of the Integrated Marketing team, this role operates as a thought partner to leadership, contributing to direction while owning execution, performance, and continuous optimization. 

The ideal candidate is both creatively instinctive and analytically grounded, with a strong point of view on content, platforms, and what drives engagement. They are deeply attuned to cultural and consumer conversations, and able to translate trends in health, wellness, and sustainability into relevant, social-native storytelling. This role reports to the Senior Director, Integrated Marketing and responsibilities will include: 

Social Strategy & Channel Leadership 

• Shape and refine Simple Mills’ organic social strategy across Instagram, TikTok, Facebook, and LinkedIn (with Pinterest, YouTube, X, and Threads as secondary platforms). 

• Translate integrated marketing plans into platform-specific strategies, content plans, and success measures, ensuring clarity in what each channel is driving. 

• Develop TikTok Shop strategy and execution in partnership with external partners, ensuring alignment to broader social and business goals. 

• Identify and test opportunities to evolve channel approach, including new formats, tools, and platform capabilities, bringing forward data-informed recommendations. 

• Partner closely with Brand and Integrated Marketing teams to support launches, retail moments, influencers, and key initiatives. 

Content & Creative Direction 

• Lead content development in partnership with agency, ensuring output is strategic, insight-driven, and aligned to platform best practices, with a balance of hands-on input and directional leadership. 

• Guide development of monthly content calendars and production workflows, ensuring clarity in priorities, timelines, and deliverables (~40–50 assets/month). 

• Contribute to creative direction, developing repeatable formats, series, and storytelling approaches that build engagement over time. 

• Develop social-native creative ideas and content series in partnership with agency and influencers/creators that bring the Simple Mills brand and mission to life, translating complex topics (health, wellness, sustainability) into clear, engaging storytelling across formats. 

• Ensure a consistent, authentic brand voice while identifying and activating relevant cultural moments, contributing to content that resonates and drives engagement. 

Performance & Optimization 

• Define and track KPIs across platforms (e.g., engagement rate, reach, follower growth, video views, saves/shares), and own overall channel performance with a cl