VP, Digital Strategy (Merchandising)

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

We are seeking a hands-on Vice President, Strategy who has a strong background in merchandising and ecommerce experiences (product curation, content management, data and consumer behavior analysis, seasonal trends and customer preferences). The ideal candidate will possess a diverse digital strategy background with the ability to drill down to specific insights that drive strategy as it relates to online shopping experiences and bringing products to the market.

This person will be a connector; someone who can enable cross-functional teams to work together on strategic deliverables as well as executable, actionable plans to produce best-in-class online shopping experiences. This role will require an ability to use marketplace insights, consumer insights, and performance data to make informed recommendations that will have a large impact on acquisition.

Additionally, we are seeking someone who brings energy, a strong point of view and is comfortable engaging directly with high-touch clients in the Telco and Consumer Electronics industry.

Responsibilities:

• Lead the development of strategy that informs when, where and how a brand should connect; redefine communications and orchestrating efforts across channels
• Champion the use of data; partner with data-scientists to understand behaviors and uncover unexpected insight that inspire bold ideas for how a brand should connect
• Understand where traffic is being driven and how to deliver a seamless, conversion-driven experience on site
• Analyze how consumers interact with devices, content, technology and media, then develop stories based on the motivation behind those behaviors to reveal what value a brand needs to provide to move people
• Identify new ecommerce capabilities including researching and gathering information on competitive offerings and best in class digital experiences
• Partner closely with creative team to request, ideate, and give feedback on creative assets needed to support site revenue goals
• Build senior-level client relationships; provide guidance on their competitive threats and evolving consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that drive business impact
• Develop insights across all research that provides a unique orientation and establishes a framework that actions the insights
• Connect data and insights to overarching strategies, understand the business context and use data to drive informed decision-making
• Connect the dots across a multitude of perspectives; think proactively about future outcomes and anticipate challenges or opportunities
• Balance short-term goals with long-term objectives; think through the tradeoffs of strategies based on staging, pacing and resourcing
• Persuade clients, colleagues and partners to see the world as you see it by presenting winning narratives to senior clients and prospects
• Anticipate and confront obstacles, and find alternative routes to navigate through problems effectively
• As a trusted partner to creatives, actively assist them in successfully selling creative ideas that solve a marketing challenge and make a tangible impact on their business
• Manage the development of direct reports and the team; inspire the belief in one's ability to change and guiding the quality of agency output and its impact
• Establish career partnerships with a key clients that transcends roles and accelerates mutual success.
• Initiate a win theme and inspirational narrative for new business; effectively mobilize cross-functional teams and confidently represent all of strategy in a pitch

Qualifications

• 12-14+ years of demonstrated success in helping clients grow revenue at scale via merchandising, performance marketing, product marketing and commerce optimizations
• High-level strategic thinker who can balance that perspective with the intensity and focus required to navigate critical phases with the clients
• Experience being highly cross-functional and comfortable providing a strategic point-of-view to make decis