Digital Advertising Manager

We are seeking an experienced Paid Advertising Marketing Manager to lead, manage, and optimize paid advertising campaigns with a strong focus on lead generation.

The Paid Advertising Marketing Manager will play a key role in planning, executing, and optimizing high-impact campaigns to generate qualified leads and increase conversions. This position requires a seasoned professional with 5+ years of experience who understands the nuances of digital advertising and has a portfolio demonstrating successful digital advertising campaigns, targeting specific audiences, allocating budgets, and implementing advanced strategies to consistently achieve ambitious lead-generation goals.

Key Responsibilities:

Targeting Audiences

• Conduct audience research and segmentation to identify high-quality leads across multiple platforms.
• Leverage data and analytics tools to refine targeting strategies and ensure the most effective ad placements.
• Build new campaigns in digital ad platforms using a variety of targeting and segmentation strategies, including demographic, behaviorial, retargeting, lookalike audiences, and custom lists.

Creating & Managing Campaigns

• Own the strategy and execution of paid campaigns across Meta (Facebook/Instagram), Google Ads, YouTube Ads, and LinkedIn, focusing on lead generation and ROI maximization.
• Work with content and creative team to develop high-converting ad copy, engaging visuals, and video content that align with audience interests and company objectives.
• Build a comprehensive content and campaign calendar to manage launches and ensure timely execution.

Optimizing Campaign Performance

• Monitor performance and adjust campaigns daily to optimize lead flow and conversion.
• Use advanced optimization techniques such as bid management, creative testing, and audience segmentation to enhance ROI.
• Analyze campaign performance metrics and create actionable recommendations for continuous improvement.

Budget Management & Allocation

• Strategically allocate and manage advertising budgets across platforms to maximize lead generation while ensuring cost efficiency.
• Track ad spend, provide accurate financial forecasts, and report performance metrics to stakeholders.
• Adjust budget allocations dynamically based on campaign performance to maintain optimal results.

A/B Testing & Campaign Refinement

• Implement rigorous A/B testing to refine messaging, creative, audience targeting, and landing page effectiveness.
• Evaluate test results and apply insights to continuously improve campaign performance.

Platform Expertise & Strategic Oversight

• Stay ahead of platform updates, algorithm changes, and industry trends to maintain a competitive edge.
• Ensure consistency in brand messaging across all paid channels.
• Develop best practices and mentor junior marketing team members on advertising strategies.

Competencies

Integrity

• Consistently demonstrates ethical behavior.
• Addresses minor ethical issues independently.
• Ensures confidentiality and privacy in various situations.

Communication / Collaboration

• Communicates effectively in various settings.
• Collaborates well with team members to achieve com