Offline Online Channel Marketing Specialist

Primary focus to grow and maximise Online and offline sales and Online In-House-share for

responsible accounts. Leading Sony’s efforts with our retail partners, as the functional expert, to

maximise and optimise Sony’s Online + Store presence and 360° marketing during the full consumer

journey (from awareness to consideration, conversion and retention).

Key Responsability :

_Secure perfect Online and instore Genba execution (Brand visibility) for dedicated account:

• Product ramp-up (live at launch; product reviews; new model PR, etc)

• Rich content (product pictures; relevant descriptions etc)

• Premium content (unpacking experience; USP explenation, etc)

• Instore touch & try (product display) implementation on time with SLC follow up

• Share-of-voice management: plan and manage targeted Sony visibility on customer main

pages, category page, search etc)

• Sell-up and basket sales opportunties

_Lead 360° activation plan on dedicated account:

• Initiate, develop & implement Online and offline promotionnal plans together with Channel

Sales management

• Define optimal Online media plan for maximum reach and optimal conversion to achieve

monthly and yearly targets. ( set up, follow up, analyse and optimize communication

campaign)

_Secure financial forecast ,medias kpis and activation plan. Be European key interlocutor for

all topics regarding dedicated account

• Monthly financial forecast update with a full year visibility

• Per campaigns media kpi forecast and return on investment analysis

• Key interlocutor for European teams to share results, best practices and channel

marketing plan on dedicated account

• Influence Europe members to develop,optimize tools and secure maintenance of current

tools to improve Way of Working

Key Performance Indicators:

Sony Online & Offline In-House-share, Online & Offline Sell-out, Net Sales, attachment ratio’s, ASP

Sony Online content quality and Sony share-of-voice

Campaign effectiveness and efficiency (reach, click-through, traffic, conversion, ROI)

Account budget spending (Sales Tactical, Year agreement Coop, local A&P)

Secure Digital Imaging promoter Net sales, In House share and target ROI achievment

Profile:

University Degree or equivalent in Sales, Marketing, Trade Marketing

Experience in commercial reporting & analysis, and in online sales environment

Experience of working across a European business within multi-cultural working environment

Experience and / or understanding of consumer & business technology industry.

Proficiency in Microsoft Office (Excel, PowerPoint)

English language (written and spoken)

Professional Competencies

o Planning & Organising

o Strategic Thinking

o Commercial Awareness

o Analytical Skills

o Business Focus

Social Competencies

o Communication

o Building Relationships

o Teamwork & Cooperation

o Influence, Negotiation, and Impact

o Service Focus

Engagement

o Personal Responsibility

o Leadership

o Managing Change and Innovation

o Decision Making

o Initiative / Pro-activity