Senior Paid Media Manager

Note to applicants: This exciting opportunity, with a generous benefits package, is an in-office position with operational hours M-F between the hours of 8:00 am-5:00 pm. This position is full-time and on-site at our office in Valencia, CA

Who We Are 

Sunco.com is a leading online lighting retailer headquartered in Valencia, CA. Thanks to our amazing and talented employees, we are proud to be one of the largest online lighting retailers in the US. We deeply value our collaborative, open, and people-first culture and are invested in making Sunco a positive place where our team members thrive every day. With our new state-of-the-art distribution center in Georgia, we continue to expand our reach and enhance our ability to serve our customers with excellence and efficiency. Join us and be part of a dynamic team that is lighting the way to a brighter future.

What We Do

We light up the world, literally. Customers have chosen Sunco to provide millions of LED lights and trust us for our exceptional customer service, eco-conscious product expertise, and unmatched value.

About the Role:

The Senior Paid Media Manager will own the strategy, hands-on execution, and optimization of Sunco.com’s full-funnel paid acquisition program across Google, Meta, TikTok, Reddit, and other emerging channels. This role will manage campaign strategy, budgets, audience segmentation, creative testing, measurement, and experimentation to drive profitable e-commerce growth. Working closely with Marketing, Creative, E-commerce, Analytics, Web, and Lifecycle teams, this individual will translate complex performance data into clear recommendations, improve customer acquisition and retention, and identify scalable opportunities that strengthen revenue, ROAS, and long-term customer value.

What You’ll Do:

• Own the strategy, hands-on execution, and daily optimization of Sunco.com’s full-funnel paid acquisition program.

• Manage campaigns across Google Shopping, Search, Performance Max, YouTube, Demand Gen, Reddit, Meta, TikTok, and emerging channels.

• Build campaigns across the customer journey, from awareness and consideration through purchase, remarketing, and retention.

• Manage campaign structure, targeting, bidding, budgets, creative testing, product feeds, and performance reporting.

• Develop channel and audience strategies based on customer intent, product category, buyer behavior, and funnel stage.

• Recommend budget allocations based on performance, marginal return, growth potential, and customer-acquisition efficiency.

• Optimize performance against ROAS, CPA, conversion rate, customer lifetime value, revenue contribution, and other business targets.

• Evaluate performance beyond platform-reported and last-click attribution using incrementality testing, holdouts, and other measurement methods.

• Monitor spend, pacing, conversion quality, and performance risks, taking timely corrective action when needed.

• Partner with Analytics and Web teams to ensure campaign tracking, attribution, reporting, and product feeds are reliable.

• Translate complex performance data into clear recommendations about what is working, what should change, and where Sunco should invest next.

• Build and manage a structured experimentation program across audiences, creative, messaging, ad formats, landing pages, bidding strategies, and funnel stages.

• Develop customer, product, behavioral, and audience segmentation strategies to improve relevance, efficiency, and scale.

• Partner with Creative to develop and test product messaging, video, static creative, ad formats, and audience-specific concepts.

• Identify successful campaigns and creative concepts and scale them responsibly across relevant channels.

• Evaluate emerging advertising channels and opportunities.

• Develop clear business cases, measurement plans, and success criteria before recommending investment in new channels or larger media buys.

• Collaborate with the Channel Marketing Manager to establish acquisition strategy, channel priorities, budgets, and growth targets.

• Coordinate with the Senior Ads Manager to maintain a cohesive, measurable, and scalable paid-media program.

• Partner with Lifecycle Marketing to connect acquisition and retention strategies through remarketing, customer-value insights, and lifecycle-informed growth opportunities.