Social Media Manager - Beauty Products

Market America | SHOP.COM, a product brokerage and Internet marketing company that specializes in One-to-One Marketing, is seeking an experienced Social Media Manager supporting our beauty and cosmetics brands.

Position Summary:

Are you an experienced social media manager with a passion for content creation with beauty and fashion? Our ideal candidate for the Social Media Manager with Motives, Lumiere De Vie and Layered role will have experience managing social media platforms, implementing social media strategies, and creating engaging content. You will be responsible for developing and executing social media content that aligns with our brand's vision and mission. Will work closely with our marketing and creative teams to create cohesive and dynamic social media campaigns. You will have the expertise to edit video content for reels and tik tok and will be able to edit photos and imagery using basic aps and editing skills. This role can require travel for photoshoots, meetups with the brand owner to create content and for corporate events. We are looking for someone passionate about the beauty industry and who can provide elevated styling for our growing brand.

Essential Function and Responsibilities:

• Manage and maintain the brand's social media platforms, including but not limited to Instagram, Facebook, TikTok, Pinterest, and YouTube.
• Develop and execute social media campaigns that align with the brand's vision and mission.
• Plan, schedule, and post content across all social media platforms.
• Create engaging content such as graphics, videos, and copy that align with the brand's marketing strategy.
• Monitor and analyze social media metrics and provide monthly reports on social performance and strategy.
• Collaborate with our marketing and creative teams to ensure that social media content aligns with overall brand campaigns.
• Stay up-to-date with social media trends and suggest new strategies to engage consumers and drive sales.
• Manage influencer campaigns and collaborations to increase brand awareness and build relationships with key influencers in the industry.
• Respond to customer inquiries and comments on social media platforms in a timely and professional manner.

• Responsible for keeping track of influencers posting and participation.
• Build creative assets via Canva or other creative suites in advance for the various social platforms.
• Follow the lead of the Creative team for branding direction while providing support and insight into social media initiatives and strategies.
• Provide research-driven recommendations and ensure on-time delivery of assets.
• Edit and create video content that will be optimized for each platform.
• This position will play an integral role in supporting the Communications, PR, Brand and Creative Team.
• This position will work closely with Brand Owner and help the Brand Owner strategize how to incorporate relevant brand posts, stories, and reels onto their account for cross promotion and branding.

• You will be responsible for all content output across all channels, from content calendar planning and management, through to content creation, scheduling and pushing content live.
• Build and engage communities on Facebook, TikTok and Instagram via all relevant social outlets, reels, stories, posts, contests, etc.
• Pre-plan and attend corporate events and special brand related events, photo shoots and provide social coverage maintaining brand guidelines and content initiatives.
• Potential for international and local travel following COVID vaccination and lifted travel bans for international meetings and brand events.
• Stay up to date on current and upcoming trends and innovations in social media landscape, particularly in the luxury make up industry, and communicate these to management for implementation into strategy.
• Ensure Brands remain innovative in the space.