Jobs and Careers

Director, Marketing and Fan Engagement

University of North Texas System

United Statesfull_timeVerifiedPosted 25 Jun 2026

About the role

Title: Director, Marketing and Fan Engagement

Employee Classification: Athletic Program Director

Campus: University of North Texas

Division: UNT-Athletics

SubDivision-Department: UNT-Athletic Admin

Department: UNT-Athletics-Gen-220000

Job Location: Denton

Salary: Commensurate with experience

FTE: 1.000000

Retirement Eligibility: TRS Eligible

About Us - Values Overview

Welcome to the University of North Texas System. The UNT System includes the University of North Texas in Denton and Frisco, the University of North Texas at Dallas and UNT Dallas College of Law, and University of North Texas Health Fort Worth. We are the only university system based exclusively in the robust Dallas-Fort Worth region. We are growing with the North Texas region, employing more than 14,000 employees, educating a record 49,000+ students across our system, and awarding nearly 12,000 degrees each year.

We are one team comprised of individuals who are committed to excellence, curiosity and innovation. We are transforming lives and creating economic opportunity through education. We champion a people-first values-based culture where We Care about each other and those we serve. We believe that we are Better Together because we foster an environment of respect, belonging, and access for all. We demonstrate Courageous Integrity through setting exceptional standards and acting in the best interest of our communities. We are encouraged to Be Curious about opportunities for learning, creating, discovering, and innovating, and are encouraged to learn from failure. Show Your Fire by joining our team and exhibiting your passion and pride in your work as part of our UNT System team.

Learn more about the UNT System and how we live our values at www.UNTSystem.edu.

Department Summary

The University of North Texas competes as a member of the National Collegiate Athletic Association (NCAA) and the American Athletic Conference. North Texas’ athletic programs are classified as NCAA Division I, the largest and highest division among all colleges and universities. The 46,000 square-foot Athletic Center located off South Bonnie Brae Street is the centerpiece of North Texas athletics. Athletics strives to conduct a competitive athletics program that promotes faculty, staff, student and community affiliation and participation with the North Texas Athletics. Provide facilities which attract the highest level of talent and allow student-athletes to perform at the highest level in practice and during competition.

Position Overview

The Director of Marketing & Fan Engagement is responsible for managing, creating, and coordinating marketing and promotional campaigns for all UNT Athletics’ intercollegiate programs that enhance the game day experience, increase attendance, and enhance student engagement. The position works closely with student organizations, campus departments, the Denton community, and greater DFW community to create a positive fan environment and brand recognition.

Minimum Qualifications

Bachelor's degree in in related field and three years of related experience; or any equivalent combination of education, training and experience.

Knowledge, Skills and Abilities

· The role requires a thorough knowledge and understanding of NCAA rules and regulations.
· Working knowledge of Adobe Creative Suite with special attention for Photoshop and InDesign.
· Working knowledge of Shoflo scripting software.
· Working knowledge of Eloqua and Paciolan.

Preferred Qualifications

Master's Degree

Required License/Registration/Certifications

Job Duties

Designs and implements sport-specific marketing campaigns for promotional elements and ticketing when applicable with the goal of cultivating and retaining fans.
Produces and directs designated sporting and community engagement events.
Processes information and gathers assets from external departments including cross-campus partners, sponsors, and community groups to properly market and showcase digital and in-game elements.
Facilitate on-campus and community grass roots initiatives to increase fan attendance and spread the Mean Green brand.
Works with other units in the athletics department to help acco