TikTok Shop – Product Marketing Manager, Creator and Partner

About the team

With the rapid expansion of TikTok Shop's business in the US market, the Marketing & Methodology team supports the platform’s e-commerce growth by building standardized marketing frameworks, data-driven methodologies, and scalable go-to-market best practices. The team bridges strategic methodology with marketing execution, enabling cross-functional teams to make consistent decisions, optimize resource allocation, and drive high-impact, sustainable growth across markets and categories.



Responsibilities

- Develop and execute product marketing strategies related to creators, launching initiatives to drive creator growth for TikTok Shop.

- Analyze market trends and feedback from creator users to optimize product marketing strategies, enhancing creators' experience and satisfaction.

- Collaborate closely with the product team to ensure the smooth launch of campaigns and actively drive creator growth.

- Monitor and analyze data from product campaigns, conducting reviews to continuously optimize marketing methods and strategies.