Senior Manager, Influencer Marketing

WHY JOIN ALO?

Mindful movement. It’s at the core of why we do what we do at Alo—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

Job description

Alo Yoga is seeking an enthusiastic, socially driven influencer marketing senior manager to lead the influencer marketing team. As the Influencer marketing Senior Manager, you will help create and drive the campaign strategy and are responsible for nurturing and maintaining strong relationships with our existing influencer partners while constantly developing and building new relationships through organic influencer outreach.

Ideal candidates will have experience working with fashion, fitness, or health/ wellness brands. You also have a passion and knowledge of influencer partnerships across all tiers of talent, social platforms, digital media, and the talent management space. The ideal candidate will have the proven ability to manage and develop relationships across the social influencer landscape and will assist in the development of campaigns that fit within larger 360-degree integrated campaigns. This position requires strong account management and project management skills, the ability to supervise a busy team, and serving as a daily counterpart to the department director. 

The Influencer Marketing senior manager will have the exciting opportunity to build out our organic influencer program across multiple categories and channels and will lead the team in working cross-functionally with other key company stakeholders. Strong leadership and organizational skills are necessary for this position, as this role will help oversee multiple brand campaigns centered around our influencer community. 

Responsibilities

• Lead in the crafting of end-to-end full-scale influencer campaigns that support brand initiatives, objectives, and KPIs, fully owning plans and smaller event activations
• Support in the day-to-day account management, including building Dressing docs, the review of influencer trackers, reports, recaps, filing images, UGC + social content, call agendas, invoices, payments, renewals, budget management, etc
• Research, locate, and engage potential influencers across all channels to build a pipeline of talent 
• Manage the development of influencer creative briefs for photo/video shoots and be available to staff on-site if needed at Alo HQ
• Oversee planning and executing of influencer events that coordinate with branded initiatives and offer organic content opportunities for partners and consumers
• Curate guest lists for influencer events: oversee outreach, negotiation, contracting, and assist with post approvals
• Ability to develop recap materials following campaign execution to measure and evaluate value, including ROI and performance metrics
• Develop and maintain ongoing relationships with influencers and content creators
• Managing daily workflow for the internal team and working cross-functionally to deliver end-to-end solutions
• Conduct weekly check in's with team to discuss campaign updates, industry news etc.
• Identify and present influencer capabilities for new and/or existing influencer partners
• Oversee and provide direction on end-end influencer marketing campaigns for organic, and paid influencer partners
• Partner with cross-functional stakeholders in the business to deliver strategy and identify areas of growth or opportunity
• Lead external and internal communication throughout campaigns to communicate updates to the director of the department and ensure the team is able to meet deadlines
• Assist in managing department budgets and negotiating influencer renewals and. or contracts
• Managing partners invoicing as it pertains to monthly deliverables and campaign scoping
• Ensure influencer posting cadences are pulsed to optimize consistent EMV
• Manage all paid partnerships, from end to end monthly
• Working with the director of the department, you will help to build the overarching department Strategy

Qualifications

• The position requires strong administrative and communications skills, an aptitude for multi-tasking, and a team player with a positive attitude who can effectively work across internal functions
• You have a true passion for and understanding of influencer marketing, emerging digital platforms, and how they can be leveraged as part of a brands growth strategy
• Thorough understanding and experience in influencer social analytics related to the selection and evaluat