Head of Growth Marketing

About Us

Observe.AI is the AI Agents platform for customer experience, designed to help organizations deliver faster, smarter, and more efficient customer service at scale. The platform enables businesses to deploy specialized AI agents that autonomously execute work across the full CX lifecycle—from handling customer conversations to supporting frontline teams and optimizing operations.

Each AI agent is purpose-built for a specific role, equipped to understand context, make decisions, take action, and continuously improve outcomes. This allows organizations to increase resolution speed, elevate service quality, and reduce operational costs while empowering your frontline team to focus on higher-value work.

Built on a CX-native foundation, Observe.AI helps leading brands like DoorDash, Affordable Care, Signify Health, and Verida improve customer satisfaction, boost agent productivity, and deliver consistent, scalable performance across every customer interaction.

Why Join Us

We’re looking for a Head of Growth Marketing to own and accelerate Observe.AI’s end-to-end revenue engine. This is a high-impact leadership role responsible for driving pipeline, optimizing conversion, and scaling efficient growth across all digital and lifecycle channels. This role requires a growth leader who is highly fluent in leveraging AI tools to drive efficiency and scale, thrives in a lean and fast-moving team environment, and brings a creative, experiment-driven mindset to uncover unconventional ways to accelerate pipeline and revenue.

You will partner closely with Sales, Product Marketing, RevOps, and Customer Success to build a predictable, data-driven growth machine that fuels our next stage of scale. This role is critical to Observe.AI’s growth trajectory. In this role you will directly influence how we acquire customers, scale efficiently, and compete in a rapidly evolving AI market.

What you’ll be doing:

• Own Pipeline Growth: Drive qualified pipeline across inbound, outbound support, and product-led motions to meet aggressive revenue targets
• Build & Scale Growth Engine: Develop and execute multi-channel growth strategies across paid media, SEO, lifecycle/email, website, and conversion optimization
• Optimize Funnel Performance: Analyze and improve conversion across the full funnel—from first touch through closed-won
• Lead Demand Generation: Oversee demand gen programs including ABM, digital campaigns, webinars, and content distribution
• Experimentation & Analytics: Build a culture of rapid experimentation (A/B testing, CRO, landing pages, messaging) grounded in data and ROI
• Partner Cross-Functionally: Align tightly with Sales and SDR teams to improve lead quality, routing, and pipeline velocity
• Own Martech & Growth Stack: Evaluate and optimize tools (e.g., HubSpot, Salesforce, attribution tools, analytics platforms)
• Build & Lead Team: Hire, mentor, and scale a high-performing growth and demand-gen marketing team

What You Bring to the Role 

• 10+ years in growth, demand generation, or performance marketing, with 3–5+ years in leadership roles
• Proven track record of scaling pipeline and revenue in B2B SaaS (AI, CX, infrastructure  or enterprise software experience strongly preferred)
• Deep expertise in paid acquisition, lifecycle marketing, SEO, and conversion optimization
• Strong analytical mindset with experience using data to drive decisions (SQL, attribution models, etc. a plus)
• Experience partnering closely with Sales and RevOps in a high-growth environment
• Hands-on leader who can both set strategy and dive into execution

Why You’ll Love It Here  

• Competitive compensation including equity: Market-aligned base pay, performance incentives, and meaningful equity ownership
• Excellent medical, dental, and vision insurance options: Comprehensive medical, dental and vision benefits for employees and eligible dependents
• Flexible Paid Time Off: Our unlimited, flexible PTO policy empowers you to take the time you need to recharge, maintain balance, and perform at your best.
• Additional Time to Recharge: 10 company holidays, an annual company-wide Winter Break, and paid parental leave to fully support life outside of work.
• 401(k) plan: Long-term financial planning support with tax-advantaged retirement savings
• Quarterly Lifestyle Spending Account: Flexible quarterly stip