Senior Manager Communications - Statement Partnerships

Area:                                                                                        adidas Brands

Department:                                                                            Marketing

Direct Reporting Line:                                                               Director Storytelling

Indirect/secondary reporting line:                                            

Subsidiary/country:                                                                  US

Location:                                                                                  Portland

GSMS Grade:                                                                            M3

Number of Personnel Managed:                                              

Cost Center/Budget and/or Revenue Responsibility:    

 

 

Purpose & Overall Relevance for the Organization:

 

The Sr. Manager Storytelling drives the development of an integrated, through-the-line, marketing communications package to support adidas’ global and specific BU marketing and business objectives.

 

• Role will be managed by the Director of Story-telling and this role will not currently have any direct reports – fully individual contributor
• Day to day, this position will guide and be the voice of all marketing and go to market plans to support launches or moments with on time in full execution both internally and to the consumer
• Internally, this position will partner alongside the cross-functional product managers and merchandising teams to create cohesive and consistent go to market plans, inclusive of marketing and communication plans
• Managing and controlling all budget related to this partnership on a yealy basis
• Ability to move with speed via partner asks but also within confines of the adidas brand mission and morals & partnership positioning framework
• Ability to motivate and sell-in plans / ideas and work – passion, planning and professional
• While responsible end to end for all marketing plans – inclusive of strategy / objectives / social / retail / digital / apps / events / key cities / seeding / and more – this team will interface with key market comms leads to bring these plans to life and with approval via partner / team
• Will show up at key internal milestones to provide transparency on where this partnership is heading multiple times yearly
• Ideate comprehensive action plans for all BU communications projects with the aim to maximize brand and partners visions with (new) product exposure while maximizing efficiencies.
• Envision communication opportunities, with elongated plans and planning as well as opportunities that came from the partner last minute to help execute within adidas strategy
• Select and steer global and local agencies across projects and activities for the business unit: agency briefing process on go-to market plans / tactics / media prior to content shoots
• Create and manage an operational model on how we execute and deliver marketing in-full, on-time and within budget across all functional partners (markets / social / retail / digital / PR)
• Create continuous cadence of transparency with key internal stakeholders to ensure pro-active approach is felt within a large organization