Senior Manager, Marketing Operations & Analytics

Senior Manager, Marketing Operations & Analytics

In the time it takes you to read this job description, RapidSOS will have handled ~1,380 emergencies.

At RapidSOS, we are committed to using technology to build a safer, stronger future and working together to save lives. We’re in an exciting phase of growth, welcoming new members from across the globe to our mission-driven, ambitious, and inclusive team. Our work is founded on our values of trust and safety, pioneering, urgency, and purpose over pride, all of which support a company culture where people can innovate, collaborate, grow, and, above all, make an impact. If that sounds like an exciting opportunity, we want to hear from you!

RapidSOS is an intelligent safety company that harnesses artificial and human intelligence to fuse life-saving data from 600M+ connected devices, apps, and sensors from 200+ global technology companies to over 22,000 public safety agencies in six countries. Whether there’s an unsafe moment or an emergency, RapidSOS Ready devices, vehicles, homes, or buildings deliver essential data to the right place when it matters most. Learn more at www.RapidSOS.com.

What this role is about:

RapidSOS is seeking a highly skilled and self-starting Sr. Manager of Marketing Operations & Analytics to join our rapidly scaling marketing team. This pivotal role will be instrumental in evolving our Go-To-Market (GTM) operations infrastructure and ensuring that our aggressive growth targets are met with robust, data-driven strategies and efficient processes. You will be a critical leader in optimizing our martech stack, owning our marketing analytics, and driving the adoption of automation and AI to enhance the performance of our revenue-focused teams. While the primary focus is on marketing operations, this role will also support and optimize post-sales customer engagement functions, contributing to operational efficiency across the entire customer lifecycle. We are looking for someone with a proven track record of rolling up their sleeves and getting into the technical details, balancing strategic vision with hands-on execution.

What you’ll do: 

• Lead Day-to-Day Marketing Operations & Strategic Evolution: Manage and optimize daily marketing operations, while strategically contributing to the evolution of our broader revenue operations infrastructure. You will act as a strategic partner to the CMO and the Revenue Marketing leader, translating business objectives into actionable marketing and customer success operations strategies and roadmaps. This role requires a balance of strategic thinking and deep dives into technical execution to solve problems.
• Own Marketing Analytics & Reporting: Be the central owner for marketing analytics and reporting across our enterprise, public safety, and brand initiatives, providing clear visibility into marketing performance, funnel analytics, and investment impact. You will personally develop and maintain comprehensive dashboards and reports, providing actionable insights into campaign performance, customer health, product adoption, and ROI across the entire customer lifecycle.
• Drive Systems Integrations & Optimization:
• Serve as the primary owner of our Marketing Automation Platform (HubSpot), managing its integration with Salesforce to ensure seamless bi-directional data flow and resolve existing sync issues. You will be responsible for the technical build, deployment, and ongoing troubleshooting of these integrations.
• In partnership with our Sales Operations team, you will be responsible for the  marketing components of the lead-to-revenue process. This includes oversight of lead routing and sales handoff, campaign operations and attribution, as well as both ad hoc and ongoing reporting needs related to the lead and opportunity lifecycle. 
• Partner with Marketing and Customer Experience (CX) on the adoption of our CX/PX platform, Gainsight.
• Improve sales and marketing's adoption of our sales engagement platform, Apollo.
• Facilitate the hands-on integration of marketing data into our larger enterprise architecture and FP&A efforts, utilizing platforms like Abacum and Data Bricks.
• You will actively identify and implement new tools and technologies as needed to enhance capabilities and efficiency across marketing and customer success.
• Assess and Implement Automation & AI: Proactively identify gaps and opportunities within our GTM operations to leverage automation and AI for improved efficiency and performance across revenue-focused teams. Champion the hands-on adoption and implementation of AI and automation solu