Content & Marketing Manager (Priority Products), NA SMB Marketing

Responsibilities

About Us
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team
The SMB Regional Marketing Team's purpose is to make TikTok the most relevant growth platform for small and medium sized businesses, providing education, guidance and showcasing success. As part of the Global SMB Team, the Regional Business Marketing Team works in close collaboration with the Sales and Product teams, becoming the champions of SMB audiences, continually optimizing performance driven messaging strategies and customer journeys. We are creative entrepreneurs at heart, ready to dig in and capitalize on the potential and opportunities of the platform and its creative community.

We're building a team of self-starters, motivated individuals and problem solvers who thrive in a fast-paced environment. You have an appetite for learning, innovation, and are comfortable working outside your primary skill set and comfort zone. The energy and results you will bring to the table have been proven in your contributions to world class marketing initiatives. Above all, you have a passion for TikTok and are full of ideas that will help propel the platform into the future.

The ideal candidate is a skilled marketer and a creative thinker but is first and foremost a visionary strategist. Candidates should have prior experience designing and executing multi-channel customer experiences and managing ecosystem strategies and implementation.

Responsibilities
Drive leads, product adoption and revenue growth for SMBs through innovative strategies, education, and target ownership for priority product(s).
- Align with Sales, Growth and Product to define opportunity size, prioritize support for owned products, build a seamless client experience, and understand key success drivers.
- Lead GTM narrative, campaign strategy, and "wrapper" by collaborating with stakeholders to define product value propositions, craft joint integrated marketing plans (webinars, events, web, social, email and more), insight-driven toolkits, campaigns, narratives, pitch packages, and verticalized content / strategies.
- Develop and maintain launch calendars to deliver KPIs for priority products on time and on budget, highlighting barriers and opportunities along the way.
- Focus on content as an input to success with ultimate responsibility of driving a comprehensive campaign in partnership with Product, Sales, Growth, and GBS (e.g. Marketing Solutions) in joint narratives, events, campaigns and packages.
- Oversee high-quality content creation across formats, manage internal/external vendors (writers, designers, creators, agencies) to develop assets.
- Track and analyze marketing performance across all campaigns, identify areas for improvement, and continuously iterate for better results.
- Share best practices, collaborate with regional counterparts, and contribute to broader team initiatives for full-funnel success across leads, new revenue and incremental revenue.
- Identify and package successful regional platform content strategies for global scaling and leverage across other regions.
- Advocate for customer focus based on data and research, influencing internal teams to prioritize SMB needs and solution-based narratives.

What We Value in this Role (Aligned to our ByteStyles):
- Aim for the Highest: A blend of strategic thinking and execution who can wear multiple hats and get things done. Insist on high standards and don't just get the job done, execute with excellence. Take calculated risks for bigger gains, with a focus on return on investment.
- Stay Agile: Someone who adapts to changing priorities and embraces new challenges. Show patience and resilience in the face of short-term fluctuations. Pursue efficiency and simplicity.
- Entrepreneurial Mindset: Focus on achieving goals, not relying on past experiences from companies with rigid structures.

Qualifications

Minimum Qualifications
- Minimum 5 years of experience in a strategy or content strategy role .
- Experience design