Director Marketing, ICM

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.

WORKING AT ABBOTT:

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists

Job Description

A healthy heart is essential to good health. That's why we're committed to advancing treatments for people with cardiovascular disease. As a global leader in Cardiac Rhythm Management, our breakthrough medical technologies help restore people's health so they can get back to living their best lives, faster. We focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats. 

Our location in Sylmar, CA or Austin TX currently has an opportunity for a  director, Implantable Cardiac Monitors.

WHAT YOU'LL DO

Lead the organization in leveraging passion about healthcare and technology to impact patients’ lives.  The role will be the lead on establishing product strategy and new product development direction in the Implantable Cardiac Monitors  portfolio for Cardiac Rhythm Management.   This includes traditional loop recorders and any novel therapies that provide value to our various customers and improve the standard of care.

The leader will work to establish a cohesive vision and strategy on how the portfolio will position Abbott CRM for leadership and work with various stakeholders to ensure the right investments to develop innovative new platforms.  This includes development of strategic marketing plans and activities that drive the flow of new products to our customers in a manner that addresses customer needs, and highlights differentiation and value.

The director is responsible for the product from identification of customer and market needs/wants, to concept and product development, claims and data development, supporting product launch teams, and long-range portfolio management. The director is responsible for assisting in the following activities for their portfolio:

• Recognition of new products to be developed to meet new market demands, or the creation of new markets;  Provides leadership for product/concept justification during funding cycle, and provides similar leadership to product development team
• Identification of new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets
• Support the commercial organizations in achieving Plan/Update objectives. Provides direction and input to all in-house groups such as PMO, Operations, Finance, R&D, Quality, and Regulatory that affect the successful achievement of business objectives

KEY RESPONSIBILITIES AND ACCOUNTABILITY

Drives product strategy for all Implantable Cardiac Monitors  products in collaboration with cross functional partners. Leads within the business unit or related sub-functions.

The director is responsible for creating global demand for CRM products in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the strategic marketing plan for Connectivity and Digital Solutions.

Customer Insight Development:

• This includes definition of and segmentation of the market, value proposition, targeting and positioning, claims development, and user needs definition. 
• The director  will need to be able to c