Vice President, Marketing & Communications

WHO WE ARE 

United Way of Greater Los Angeles (UWGLA) is home to the change makers and justice seekers. We're individuals from various walks of life making collective steps towards a better future for our community. Our focus is on bringing about real and sustainable change by unleashing the collective power of people to open minds, unite diverse communities, and convert compassion into action for a more just, inclusive, and thriving L.A. County. Together, we make tangible impact on some of our region's most pressing challenges by expanding educational opportunity, advancing economic mobility, strengthening community resilience, and helping people thrive. For us, being 'united' isn't just in reference to our organization but to our hope for the future of Los Angeles. Regardless of race, gender, orientation, or self-identification - we do our part as one by making room for all.  

WHY WE NEED YOU

HOW YOU’LL CONTRIBUTE TO THE CAUSE

Strategic Leadership

• Develop and execute the marketing and communications strategy that advances UWGLA’s five-year revenue goal of $40M, including a Year 1 target of $18.8M across all revenue segments.
• Serve as chief brand steward, ensuring consistent, mission-aligned messaging across UWGLA’s three focus areas: Education and Workforce Access, Economic Empowerment, and Resilient Communities.
• Serve as strategic communications advisor to the CEO, fundraising leadership, and Executive Team, aligning marketing investments with UWGLA’s community impact, revenue & engagement, and marketing implementation plans.
• Partner with Development leadership and technology consultants on the donor data, CRM, and AI infrastructure that powers personalized donor communications at scale, supporting UWGLA’s goal of deploying AI tools across functions.

Donor Marketing & Engagement

• Lead integrated marketing campaigns and donor engagement strategies, in partnership with the fundraising team, that grow acquisition, retention, and lifetime value across.
• Own marketing strategy and execution for the under-$1,000 donor segment, deploying digital advertising, email, social media, direct mail content, and online giving optimization to drive acquisition, retention, and upgrade across UWGLA's broadest donor audience.
• Direct donor and funder communications: stewardship templates, segment-specific case materials, and a donor journey map from first gift through major-gift cultivation.
• Oversee website, email, social media, and digital advertising to grow online giving and next-generation donor acquisition, targeting a 25% increase in social media reach and engagement and growth of the online giving channel toward a $400K target.
• Oversee direct mail messaging and content development across the full donor pyramid, in partnership with Development who owns overall strategy and execution, growing toward a $450K five-year target.
• Partner with Development department to create fundraising collateral for tentpole events, cause marketing campaigns, and initiative launches.
• Lead cause marketing and corporate sponsorship activation, including co-branded campaigns and peer-to-peer fundraising tools, targeting two cause marketing campaigns annually.  
• Lead UWGLA's donor-facing event strategy and production, including WalkUnitedLA, Tocqueville Society experiences, leadership giving roundtables, and donor cultivation and recognition events.

Communications & Brand Management

• Direct UWGLA’s impact storytelling: publish the annual impact report and build a library of stories, data snapshots, video, and photography across the three focus areas that inspire giving and strengthen reputation.
• Create a communications cadence and calendar for United Way’s key constituents: corporate partners, individual donors, foundations, community partners, Board of Directors, and United Way team.
• Lead strategic media relations and serve as spokesperson, securing coverage that elevates UWGLA’s role as the region’s leading force multiplier