Digital Engagement Lead

Title: Digital Engagement Lead
Division Name: Student Affairs
Department: Vice President Student Affairs

Job Summary

The Digital Engagement Lead provides oversight, direction, and strategy for multimedia and content creation, including social media, across the departments within Student Affairs. Leads the strategic measurement, analysis, and reporting of marketing, communications, and outreach efforts across platforms and channels, using data insights to inform decisions, optimize engagement, and assess impact.

Additional Information

University Benefit Highlights:

- Insurance benefits, including health, dental, vision, and life
- Retirement and supplemental retirement planning options
- Tuition waiver benefits available to staff as well as their eligible dependents
- Paid holiday/administrative closures during Thanksgiving and Winter Breaks
- Paid benefit time

Additional University Benefit information, including information regarding eligibility to participate in the State Universities Retirement System and the State of Illinois Group Insurance program, can be reviewed here: https://hr.illinoisstate.edu/benefits/

Salary Rate / Pay Rate

$65,208 annual

Required Qualifications

1. Master’s degree in Marketing, Business, or closely related field.
2. Minimum of seven (7) years of professional level experience in marketing, communication, public relations, business, or related field, two (2) years of which must have included supervisory experience.
3. Demonstrated ability to communicate proficiently with excellent written, verbal, and interpersonal communication skills.
4. Demonstrated ability to create and oversee marketing campaigns, particularly digital and social media campaigns in a higher education setting as well as experience creating and implementing staff training programs.
5. Excellent leadership, planning, organizational, and managerial skills.
6. Proven ability to work effectively in a team environment and to relate to a variety of internal and external clients.
7. Experience with strategic planning and assessment from a campaign to a department level.
8. Demonstrated ability to plan and implement effective data-driven marketing material that meets the milestones of an academic year for both organizational, student, and community audiences
9. Experience capturing and synthesizing data and performance metrics in order to make analytics-informed decisions and suggestions
10. Experience working with both cross-organizational and executive-level partners at both the department and institutional level

Preferred Qualifications

1. Masters of Business Administration Degree
2. Demonstrated success with analyzing and resolving conflict, promoting team building, and navigating group dynamics with both internal and external parties.
3. Demonstrated ability to successfully coordinate and facilitate programs independently and with limited supervision.
4. Demonstrated ability to be self-motivated and project-oriented, think strategically, and maintain a strong attention to detail.
5. Experience integrating artificial intelligence software into an effective workflow

Work Hours

Core hours 8am - 4:30pm, Monday through Friday

Functional Expectations

Must be able to complete the following with or without a reasonable accommodation:
1. Remain at a workstation for extended periods
2. Move about in various locations on and off campus as needed to complete day-to-day work
3. Effectively communicate on a daily basis

Proposed Starting Date

August 2026

Optional Applicant Documents

Transcripts - See Special Instructions section for additional options
Certification of Retirement Annuity

Please Note: These documents may be submitted online in order to complete the application process. Please have these documents ready prior to clicking on "Apply"

Special Instructions for Applicants

Please fully complete the entire application including, but not limited to, the education and work history portions. Be specific on your work history, including employment dates (if part-time you must list the number of work hours) and duties for all positions held. Applicable part-time work experience will be considered toward qualifying for this position; h