Marketing & Comm Spec. - VP for Research & Economic Development Office

The University of Wyoming invites diverse applicants to consider our employment opportunities.  We are also especially interested in candidates who have experience working with diverse populations and/or diverse initiatives. 

JOB TITLE:   

Marketing & Communication Specialist  

JOB PURPOSE:

Provide leadership in the design and development of marketing and public relations strategies. Provide a strategic marketing and public relations approach that considers the integration of all marketing efforts, including the website, social media presence, publications, advertising pieces, multimedia/video pieces and communications/press releases.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• External Communications:
  • Assist in strategic planning and conducting comprehensive institutional campaigns based on institutional priorities and University messages to promote research and economic development activities to the University community, and to the general public.
  • Respond to queries about external communications planning and scheduling. Review institutional external priorities regularly with VPRED and establish schedule of deliverables and deadlines.
  • Conduct interviews and attend meetings University-wide with administrators, faculty, staff and students to obtain information for news releases that are provided to local, regional, and national media to help promote the University's teaching, research and service mission.
  • Develop strategies for building relationships and pitching story ideas to local, regional and national media. Assist in developing content for multi-media, magazine, web and other formats as needed such as fact sheets.
  • Responsible for understanding and using software programs needed in Institutional Communications for information storage and distribution.
  • Coordinate with UW communications team members to develop electronic media kits for campus constituents. Coordinate with communications team members to accomplish editing and dissemination of information about research and economic development activities.
  • Understand and is trained in sending emergency text alerts and University-wide emails in appropriate situations using both the text alert vendor and the University's email systems.
  • Work on special projects, as assigned.
   
• Internal Communications:
  • Develop and execute an internal strategic communications plan to share research and economic development news to University constituencies regularly. Work with University community members to promote their understanding of the importance of internal communications.
  • Respond to queries about internal communications planning and scheduling. Review institutional internal priorities on a regular basis with VPRED and establish schedule of deliverables and deadlines.
  • Conduct interviews and attend meetings with administrators, faculty and staff to develop a schedule of information for internal communication including achievements by faculty and staff members, major policy initiatives and news of interest to University employees.
  • Maintain the daily planning calendar and using news judgment promote events of interest to the University community.
  • Update appropriate web sites with internal news.
  • Understand and is trained in sending emergency text alerts and University-wide emails in appropriate situations using both the text alert vendor and the University's email systems.
  • Responsible for understanding and using software programs needed in Institutional Communications for information storage and distribution, and monitors software to ensure it is current and working properly.
  • Able to use of the University's expert list in developing materials for communication.
  • Coordinate with communications team members to develop electronic media kits for campus constituents. Coordinate with communications team members to accomplish editing and dissemination of information such as Honor Rolls, Dean's lists, President's lists and Graduation lists.
  • Work on special projects, as assigned.
   
• Community Relations:
  • Supervise, plan and coordinate arrangements for and media coverage of special events and scheduled activities both at the University and outside of it, collaborating as necessary with other organizations or University partners.
  • Coordinate media and special guest functions on campus and throughout the state. Coordinate advance media notification, including media releases and news stories as well as interviews, for University personnel, including legislative visits.
  • Coordinate news media, public relations efforts, special guest functions (including those from corporate entities), advance media notifications, media releases, news stories, and interviews for the Center of Innovation for Flow through Porous Media (COIFPM).