Manager, Media Activation

Working at Real Chemistry and in the healthcare industry isn’t just a job for us. We got into this field for different reasons, but we all stay for the same reason – to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.

Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration—we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare—all with the intent to transform healthcare from what it is to what it should be. But we can’t do it alone – you in?

Real Chemistry is looking for a Manager, Media Activation our growing team!

This role is responsible for implementing, carrying out, managing and delivering digital media to meet client objectives. You’ll be the day-to-day partner to planning & account teams and will use your knowledge of performance media to support strategy development and delivery. You will activate omni-channel, digital first marketing and advertising campaigns for our clients, using your capabilities in direct media buying, dynamic ad creative, personalization, performance insights, and integrated digital media programs.

This is a hybrid role, based in New York City, Boston, Chicago, Carmel, or San Francisco—or remotely within the US, depending on team and business needs.

What you’ll do:

Strategy

• Collaborate with internal team and client peers to support strategic solutions that respond to business and communications challenges with healthcare professionals, patients and caregivers

• You’ll play a central role in ensuring that strategic recommendations, deliverables, execution, and performance of paid media surpass client expectations

• Build thoughtful, clear, concise decks that translate business objectives and strategies into tangible media plans that achieve client goals

• Provide counsel and guidance internally and with client on guiding creative and placement optimizations

• Provide strong input on critical metrics for program success and performance data, partnering with analytics teams on building measurement approaches that deliver on these metrics and goals

• Demonstrate a passion for healthcare, digital and communications to help spot opportunities for the client to achieve greater success for their business and brand, reach a broader audience and use all the tools at their disposal

• Support sales teams and business development opportunities by partnering on pitches, gathering research or intelligence, and delivering timely feedback on proposals that include paid media

• Lead RFP/RFI with vendors and in support of business development opportunities to drive growth

• Run multiple client engagements of varying sizes in a fast-paced environment, within the health/wellness/pharma industry and be part of an internal ecosystem that provides clients with digital expertise and innovation

Operations

• Work to ensure smooth orchestration of activities across client

• Ability to set-up, implement and activate media while partnering with media ops and internal stakeholders

• Provide proactive recommendations on research findings, campaign results, industry trends and innovation, competitive pressures to keep clients informed and manage programs upon best practices of direct media buys

• Serve as the first line escalation point for execution and project challenges, applying technical skills to problem solve and keep projects timely and on-budget

• Lead tactical planning and in-platform execution in a timely fashion and handle requests promptly to keep campaign activation and execution agile, forward-thinking and fast

• Troubleshoot, in partnership with ops and analytics teams, to test and QA campaigns and reporting

• Lead campaigns across multiple vendors and platforms and show eagerness to learn new platforms (i.e. The Trade Desk, GoogleAds, PulsePoint, Facebook, etc.)

• Ability to understand important metrics and apply data and analytics to advise buying strategies and campaign management approach

• Build close partnerships with media partners and understand the ecosystem from de