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Head of Community Marketing
PivotalPalo Alto, United Statesfull_timeVerifiedPosted 18 Jan 2024
About the role
Pivotal is the leader in the emerging market of electric Vertical Takeoff and Landing (eVTOL) aircraft. We design, develop, and manufacture light eVTOL aircraft and are renowned for the BlackFly, the first light eVTOL to fly manned missions and enter the consumer market.
Efficient, compact, and simple, Pivotal vehicles are designed for a wide range of consumer, public service, and defense applications. Our distinctive tilt-aircraft architecture and scalable platform have been in development, preparing to enter the market for over 10 years. We recently announced our next-generation aircraft, the Helix, planned for general release and scalable production in January 2024.
Mobility is one of the most highly-valued areas of technology investment today. This is the right company, in the right space, the right strategy, at the right time. We invite you to join our amazing team and grow with us.
About the Job
The Community Marketing Director is a newly-created position with the purpose of creating and leading grass-roots community programs that drive the Pivotal marketing flywheel from awareness, through interest, activation, advocacy — and back to awareness to grow the business.This role will build Pivotal brand awareness and support conversion by developing and capturing compelling stories that make our brand foundation tangible and credible to a wide range of audiences. Created with both quality and a sense of urgency, this content will be leveraged across communications channels to establish Pivotal's leadership position in the emerging light eVTOL category. Essentially, the job of the Community Marketing Director is to develop content that will create and curate an ecosystem of influencers.
An important aspect of this role is to reshape community programs continuously through fast learning about what's effective and not effective in our attempts to drive the native rate of adoption. To begin, community programs will include establishing and moderating the BlackFly EAP pilot forum, organizing public Helix flights, and creating Pivotal-led events that demonstrate our thought leadership and showcase our customer experiences.This community-sourced content will build and strengthen our owned marketing channels — website, social, lead generation, and prospect communications — and amplify our earned channels through messaging for traditional PR and influencers.
The successful Community Marketing Director is a strong connector and networker both inside the company and with external stakeholders. Internal partners include social media, PR, lead generation, sales, customer support, and the flight testing team. External stakeholders include customers, prospects, industry leaders, influencers, and the media.
While this position is initially almost solely focused on building consumer community, the public service market will begin to appear in our business development efforts, and there may be additional programming for one or more public service agencies up ahead..
Efficient, compact, and simple, Pivotal vehicles are designed for a wide range of consumer, public service, and defense applications. Our distinctive tilt-aircraft architecture and scalable platform have been in development, preparing to enter the market for over 10 years. We recently announced our next-generation aircraft, the Helix, planned for general release and scalable production in January 2024.
Mobility is one of the most highly-valued areas of technology investment today. This is the right company, in the right space, the right strategy, at the right time. We invite you to join our amazing team and grow with us.
About the Job
The Community Marketing Director is a newly-created position with the purpose of creating and leading grass-roots community programs that drive the Pivotal marketing flywheel from awareness, through interest, activation, advocacy — and back to awareness to grow the business.This role will build Pivotal brand awareness and support conversion by developing and capturing compelling stories that make our brand foundation tangible and credible to a wide range of audiences. Created with both quality and a sense of urgency, this content will be leveraged across communications channels to establish Pivotal's leadership position in the emerging light eVTOL category. Essentially, the job of the Community Marketing Director is to develop content that will create and curate an ecosystem of influencers.
An important aspect of this role is to reshape community programs continuously through fast learning about what's effective and not effective in our attempts to drive the native rate of adoption. To begin, community programs will include establishing and moderating the BlackFly EAP pilot forum, organizing public Helix flights, and creating Pivotal-led events that demonstrate our thought leadership and showcase our customer experiences.This community-sourced content will build and strengthen our owned marketing channels — website, social, lead generation, and prospect communications — and amplify our earned channels through messaging for traditional PR and influencers.
The successful Community Marketing Director is a strong connector and networker both inside the company and with external stakeholders. Internal partners include social media, PR, lead generation, sales, customer support, and the flight testing team. External stakeholders include customers, prospects, industry leaders, influencers, and the media.
While this position is initially almost solely focused on building consumer community, the public service market will begin to appear in our business development efforts, and there may be additional programming for one or more public service agencies up ahead..
Responsibilities
- Public FlightsProduce a series of monthly creative flight events (e.g. Helix Barnstorming Tour), capturing brand stories and uniquely showcasing customers, aircraft, and the experienceManage end-to-end regional event production: logistics, equipment, content capture, local partnershipsDevelop modular event toolkit enabling effective reuse, continuous optimizationActivate at external conferences/industry hotspots with targeted one-to-many promotionsCurate enthusiastic audiences from existing customers to prospectsReserve aircraft assets, coordinate with Flight Ops teamTrack event participation, media impressions, sales influence
- Pilot ForumDesign online community platform stimulating organic dialog and engagementModerate daily vibrant forum interactions, flagging insights for leadershipArchitect tiered membership model with status rewards to incentivize contributionsIdentify and capitalize on synergies between forums and Support channelsDevelop specialized access for pre-order customers to provide early exposure
- Pivotal-Led EventsDevelop annual calendar of high-impact experiential events led by PivotalRecruit guest speakers, brand collaborations amplifying exposureFlawlessly manage events in partnership with brand events, end-to-end: scheduling, venues, tech, catering, etc.Actively gather audience feedback, suggestions during programsQuantify event influence on brand perception and purchase decisionsPerformance TrackingDesign executive dashboard displaying 30-60-90 day views of key metrics:Event participation ratesContent engagementSales influencer creditsMarketing-sourced leadsReferralsShare of VoiceNPS ScoresEstablish targets, report on progress against KPIsDevelop models estimating future growth and conversions
- Digital Marketing ToolsDevelop and maintain HubSpot literacy to drive social and campaign programsBe an active prop
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