Engagement Marketing Manager

At Carrum, we live and breathe the mission of transforming the healthcare system to create an unmatched experience for patients. If you are passionate about changing healthcare and want to finally get rid of surprise bills, poor quality, and high prices, while thriving in an entrepreneurial, cutting-edge environment, we would love to connect with you.  

In 2014 Carrum reinvented the Center of Excellence (CoE) category in digital health. We are the only company in this space with a digital platform and mobile app powering this novel marketplace. Today, most of the US population lives within a 3 hour driving distance of a Carrum CoE and our providers rank in the top 10% nationally. Our team’s execution has been recognized by the venture community and we’ve raised more than $50M in aggregate from investors like Tiger Global Management and Wildcat Ventures. Our impact has been externally proven in a 2021 RAND Corporation study and featured as a Harvard Business School (HBS) case study.

We are looking for an Engagement Marketing Manager to help us further our member marketing campaigns, support our client marketing efforts, and more. This individual will play a critical role in our success and will support and grow our customer marketing strategy. We have two sets of customers — HR and benefits leaders for their organization and employees who are eligible to receive our healthcare network and services. 

You’ll leverage cross-discipline strategies, tactics, and tools to help us engage employees and open doors for marketing communications within our employer partner organizations to reach their eligible employee populations. You’ll be responsible for ideating, pitching, and executing marketing campaigns and tactics and consumer-centric campaigns that show value and help our solution stand out from the crowd. You’ve hustled, you’ve created, you’ve implemented, and you love the intensity of a startup in high-growth mode.

This is a full time position, the salary range for this role is $105,000 - $125,000 depending on level of experience and geographic location.

You’re excited about this opportunity because you will...

• Develop and lead engagement marketing programming that drives member growth.
• Be part of our team of world-class marketing pros who support your strategy, deliver ongoing results, and help us all achieve our mission. 
• In collaboration with Client Success, you’ll build relationships and connect with client HR & benefits leaders on a regular basis, pitching in strategic marketing programs and ensuring continued partnership and account retention. 
• Help employers see the value in providing Carrum Health as a benefit to their organization and get the most out of the offering.
• Meet customer needs while gaining a deep understanding of their challenges and triumphs as they use our products and services. 
• Regularly analyze and report the success of your programs to customers and internal stakeholders
• Work with other teams and stakeholders to ensure our utilization goals are met.
• Build a library of customer case studies that can act as a marketing channel to drive new enterprise opportunities and strengthen the brand.
• Support the launch of new products and services with cross-functional team members.

We’re excited about you because…

• You bring a rich background of marketing strategy and execution and a book of successful work from memorable brands. We have a strong preference for market disruptors who have a proven track record growing a customer base through many channels. 
• We hope to see from you: 
• 3+ years in marketing, with experience driving marketing communications strategy in a B2B2C or B2C capacity.
• Ability to think outside the box to develop new, innovative campaign ideas and content that excite clients, leave a lasting impression, and deliver memorable results.
• Uncanny passion for pitching marketing plans to big-name clients and persuading risk-averse audiences to implement your recommendations.
• Interest in and competency for keeping up with industry trends and cultural dynamics that could unveil new, differentiated engagement approaches.
• Data-driven and analytical skills — you’re able to effectively analyze and communicate data to drive high-value, actionable insights for large clients.
• Internal collaboration skills that show you know how to communicate your strategy and consider cross-functional stakeholders.
• An entrepreneurial spirit, creative problem solving, and innovative thinking.
• Experience handling deadlines, keeping many balls in the air,