Vice President, Product Marketing

Job Description:

The Vice President (VP) of Product Marketing at Nextracker plays a pivotal role in driving the success of our solar tracker and software technology solutions suite. This position requires a strategic and innovative leader who can develop and execute comprehensive product marketing strategies to effectively promote our products and support our global sales team. The VP of Product Marketing will oversee product positioning/ messaging, market intelligence, sales enablement, and competitive analysis, working closely with cross-functional teams to ensure our products stand out in the utility-scale and distributed generation solar power generation markets.

Responsibilities:

• Strategic Planning: Formulate and implement comprehensive product marketing strategies and plans to enhance sales readiness and product adoption, drive revenue growth, and increase market share. Influence and integrate product roadmaps and translate to well-aligned launch priorities.
• Team Leadership: Lead and oversee a team specializing in sales enablement, product market intelligence, competitive analysis, and product marketing across solar tracker hardware and software technologies in key solar markets we serve from US, Latin America, Europe, Middle East, India and Africa, and Australia-Pacific.
• Messaging and Positioning: Craft compelling and distinctive unique selling propositions, product messaging, and positioning that resonates with stakeholders from Engineering, Procurement and Construction companies (EPC’s) to developer/ operator/ owner and utilities, effectively conveying the value and benefits of our products. Develop buyer personas for each stakeholder to align value propositions.
• Content Management System (CMS) Oversight: Lead the selection, implementation, and ongoing management of a content management system to ensure effective content creation, organization, and distribution.
• Sales Enablement: Develop and deliver product marketing collateral, including sales enablement materials, presentations, product videos, and other tactics to educate

customers along the sales funnel.

• Product Launches: Working in tandem with the Project Management Office (PMO) and Marketing teams, spearhead product launches by working closely with the product management team to create launch plans, sales training materials, and go-to-market strategies.
• Cross-functional Collaboration: Collaborate closely with product management, sales, customer success, and marketing teams to ensure seamless alignment and effective execution of key product marketing initiatives.
• Market Intelligence: Conduct in-depth market research and analysis to identify solar EPC/ developer/ owner needs, market trends across global regions, and competitive insights. Utilize this information to shape regional product positioning and messaging.
• Competitive Analysis: Monitor and analyze market and competitive trends, providing insights and recommendations to inform product roadmap and pricing strategies.
• Content creator: Working with the marketing team to conceive and execute integrated marketing campaigns that generate demand and elevate brand awareness.
• Performance Tracking: Track and analyze key performance metrics to gauge the effectiveness of product marketing initiatives from technical bulletins, white papers to product-focused ABM campaigns, offering data-driven recommendations for continuous improvement.

Desired Skills:

• Proven leadership and people management skills, with understanding of what it takes to inspire and motivate teams effectively.
• Exceptional strategic thinking and problem-solving capabilities, coupled with a robust analytical mindset.
• Communication: Outstanding written and verbal communication skills, enabling the clear and concise articulation of complex concepts.
• Product Marketing Expertise: In-depth knowledge of product marketing principles and best practices, with a successful track record in launching and marketing products.
• Strategic Planning: Formulate and implement comprehensive product marketing strategies and plans to enhance product adoption, drive revenue growth, and increase market share.
• Responsible for product launches by working closely with sales engineering, product management, and marketing teams to create launch plans, sales training materials, and go-to-market strategies.
• Collaborate closely with product management, sales, customer success, and marketing teams to ensure seamless alignment and effective execution of product marketing initiatives.
• Work with the marketing team to conceive and execute integrated marketing campaigns that generate demand and elevate brand awareness.

Qualifications:

• Education: Bachelor’s degree in marketing, business administration, or a r