AVP, PayPal Co-Brand Campaign & Initiative Manager

Job Description:

Role Summary/Purpose:

The PayPal Co-Brand AVP Campaign & Initiative Manager will be responsible for flawless execution of the PayPal co-brand portfolio programs, while establishing a strong and productive partnership with the client to achieve or exceed portfolio goals.  This successful candidate will implement strategies that deliver on our growth commitments and generate new insights in a test and learn environment.  The AVP Campaign & Initiative Manager should have expertise in digital marketing channels and be focused on continual innovation and learning in the space to provide a great customer experience.  The role will flex across the co-brand marketing team to lead development and execution of key initiatives, including managing the team’s operating rhythm.

Our Way of Working

We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you will be required to commute or travel for in person engagement activities such as business or team meetings, training and culture events. 

*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences. 

Essential Responsibilities:

• Flawless execution of PayPal Co-Brand programs, following all processes and meeting all requirements of the business

• Partner with the client and co-brand marketing team on growth initiatives to meet or exceed portfolio goals

• Develop and execute programs to drive new accounts, sales and loyalty through the entire customer lifecycle

• Manage cardholder communications across a variety of digital and offline channels, throughout the customer journey

• Develop product lifecycle strategies and partner with cross functional teams to deliver on initiatives to influence and change cardholder behavior 

• Work with internal, client and external resources to manage development of digital assets, research plans, product prototypes, and marketing collateral

• Have a digital mindset to develop effective creatives, track program performance, and maximize customer performance across all our digital engagement channels

• Willingness and flexibility to change direction when needed

• Build and maintain a strong, trusting, and productive partnership with PayPal

• Manage marketing budget tracking, invoice processing & monthly reconciliation for specific marketing programs and special initiatives

• Manage program spend within contractual obligations of the marketing fund

• Participate in cross- functional product, channel and customer experience IT builds to support various growth initiatives

• Participate in the development of marketing plans, including the annual growth plan.  Coordinate across the team and with the client on the internal PAR / budgeting process.

• Ensure compliance with all internal & external legal and regulatory requirements

• Work with Analytics teams to plan campaigns (targeting strategy) and assess campaign performance to iterate on targeting hypotheses

• Monitor industry trends to influence product enhancements and customer experience outcomes.

• Ability to identify, prioritize, and gain alignment to execute key initiatives

• Effective internal partnership across functions at all levels of the organization

• Monitor and accurately forecast program performance.  Understand actual performance against forecast to improve go-forward strategies.

• Partner with the Synchrony COE Product and Digital teams to gain learnings that influence growth strategies

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's Degree or, in lieu of a degree, a high school equivalent plus 9+ years of marketing experience within the credit card or financial services industry

• 5+ years of marketing and/or retail client portfolio experience

• Good understanding of credit, payments, and digital marketing

• Willingness to travel 25%

• Ability and flexibility to travel for business as required

Desired Characteristics:

• Commitment to flawless execution, including following all processes and requirements

• Exhibit Leadership and presence to advance key initiatives

• Exceptional relationship building and clie