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Demand Generation Director
CyberRisk AllianceUnited States - Remote, United StatesRemotefull_timeVerifiedPosted 14 Jun 2025
💰 $120,000/yr($100,000/yr – $120,000/yr)
About the role
At Execweb, we help cybersecurity vendors accelerate pipeline growth, increase win rates, and shorten sales cycles by facilitating 1:1 virtual intro sales meetings and executive boardroom discussions. Our exclusive network includes CISOs and senior security leaders with validated business needs, ensuring our vendor clients connect with the right decision-makers at the right time. As a fast-growing company at the intersection of cybersecurity, sales, and executive networking, we’re looking for a Demand Generation Marketer to drive high-quality lead generation and fuel our expansion.
Director of Demand Generation
Location: NYC or Remote
Role Overview
We’re seeking a results-driven Demand Generation Marketer to build and execute targeted marketing campaigns that generate qualified leads and drive revenue growth. This is a high-impact, strategic role that requires deep expertise in B2B marketing, marketing automation, and data-driven decision-making. The ideal candidate will have a strong background in demand generation at a cybersecurity startup and a track record of creating scalable, high-converting campaigns that align with sales objectives.
Key Responsibilities
- Develop and Execute Demand Generation Strategies
- Plan and manage multi-channel campaigns (email, LinkedIn, paid media, content syndication, etc.) to drive high-quality leads for our sales team.
- Leverage ABM (Account-Based Marketing) techniques to engage high-value cybersecurity vendors.
- Optimize Lead Generation & Conversion
- Use data-driven insights to track, measure, and optimize campaign performance, ensuring continuous improvement in MQL-to-SQL conversion rates.
- Test and refine messaging, audience segmentation, and targeting strategies to increase engagement and pipeline impact.
- Marketing Automation & Analytics
- Implement and manage marketing automation tools to scale lead nurturing and improve conversion rates.
- Track and report on key metrics, including CAC, LTV, pipeline velocity, and campaign ROI.
- Sales & Marketing Alignment
- Work closely with the sales team to ensure marketing efforts align with revenue goals and provide qualified opportunities that convert.
- Develop sales enablement materials, nurture sequences, and playbooks to support the sales process.
Must-Have:
- 2+ years of demand generation experience at a cybersecurity startup.
- Proven track record in B2B lead generation and pipeline growth
- Strong understanding of LinkedIn organic and paid marketing channels.
- Strong proficiency in marketing automation tools (e.g., HubSpot, Apollo)
- Experience with marketing analytics and using data to optimize campaigns.
- Deep understanding of B2B marketing strategies and cybersecurity buyer personas.
- Strong collaboration skills with sales teams to ensure seamless marketing-to-sales handoff.
- Ability to work independently in a remote environment and drive measurable results.
- Experience running Account-Based Marketing (ABM) campaigns.
- Familiarity with LinkedIn, Google retargeting strategies.
- Understanding of the cybersecurity industry and its unique marketing challenges.
Job Information (NYC)
For individuals assigned and/or hired to work in New York City, CRA is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to New York City and takes int
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