Marketing Content & Design Lead (Website) (m/f/d)

Be aware that this position is completely Remote but our working hours are Central European Time (+/- 2h)

Tomorrow University is a next generation University for Impactful Careers.

In our transition to a sustainable society, education is the crucial lever. That’s why we build a university that educates and empowers the change makers of tomorrow. We deliver accredited degree programs designed to build up 21st century competencies and provide a world-class network of experts to set our learners up for impact. A remote-first learning environment driven by technology and AI enables flexible and personalized learning from wherever you are.

We are the first EdTech startup in Europe with a full state-recognized university license and are proud to be one of the Top 20 EdTech startups in the world.

Our inspiration

We firmly believe that the key to transforming education lies in reimagining how we teach. At Tomorrow University, we're breaking away from the old, teacher-centered model of traditional universities, and we're embracing a student-centric approach. Our aim is to provide our students with a unique opportunity to acquire essential skills and a mindset that will enable them to create global impact through a vast network of change-makers.

Our mission

At Tomorrow’s University, we leverage science and technology for effective learning and foster a global community for continuous growth and impact. With us, students learn by applying their knowledge to real-life challenges and interacting with world-class educators, mentors, and partners from all around the world.

Role Overview:

We are seeking a Marketing Content & Design Lead (Website) to drive our content and visual strategy, build an exceptional brand experience, and drive our website strategy. This role requires a blend of creativity, copywriting and design expertise to lead the production of a high-converting website experiences. As a central voice for Tomorrow University, your work will amplify our impact on the global stage.

Key Responsibilities:

Website Strategy

• Own the entire website experience, ensuring every page represents our core mission, values, and vision.
• Build and maintain brand guidelines for content, tone of voice, and visual identity to maintain consistency across the website.

Content Leadership & Brand Storytelling

• Lead the end-to-end content strategy for Tomorrow University’s website, ensuring alignment with our mission, brand identity, and business goals.
• Develop compelling, high-impact messaging for website and digital marketing collateral, that resonates with diverse audiences, from prospective students to corporate partners.
• Write, edit, and review content to ensure a consistent tone of voice, engaging storytelling, and SEO optimization.
• Collaborate across teams (Marketing, Admissions, Product, and Partnerships) to ensure all content is on-brand, impactful, and aligned with ongoing initiatives.

Design Leadership & Brand Visuals

• Oversee the visual identity of Tomorrow University, ensuring all designs and creative assets reflect a cohesive, premium, and mission-driven identity.
• Design visually compelling materials for the website and digital marketing collateral, including presentations, brochures, reports, and other promotional assets.
• Lead and manage creative projects from concept to execution, collaborating with freelancers, designers, and internal stakeholders.
• Work with developers to ensure proper implementation of design assets across web pages, landing pages, and marketing materials.

SEO, Conversion, and Engagement Strategy

• Ensure all copy is SEO-optimized, leveraging keyword research and best practices to improve search rankings and online visibility.
• Design and optimize landing pages to increase lead generation and drive enrollments.
• Utilize A/B testing to measure the effectiveness of visual elements, CTAs, and messaging to improve engagement and conversion rates.

Requirements

Your Qualifications:

Content & Comm