Junior Digital Analytics Engineer - MarTech

Junior Digital Analytics Engineer - MarTech 

This is a fully remote role - must be based in USA 

About the Team  

The Marketing Technology (MarTech) team is at the forefront of technological innovation dedicated to elevating and advancing support to the Marketing team. We aim to improve the College Board's reputation and growth in critical areas such as AP, SAT Suite, and BigFuture. We take pride in being a close-knit and highly committed team that crafts solutions for the entire spectrum of product teams. The focus is on leveraging data to drive significant improvements in the quality of our products. Our initiatives are strategically designed to expand educational access and shape the future of student opportunities. We collaborate, share ideas, and innovate to develop solutions that track the performance of all College Board's applications. 

About the Opportunity   

As a junior Digital Analytics Engineer, you evaluate College Board’s web properties (often from designs before they are built) for key business metrics needs (web analytics) and then define, develop, document, configure and implement those tracking solutions. You will navigate the intricacies of web technologies, collaborate with cross-functional teams, and drive continuous improvement in analytics reporting. You have a keen eye for the intricacies of asynchronously loaded data, DOM elements, webpage lifecycle, single-page applications, and JavaScript events. Your technical prowess is complemented by a robust business acumen, and effective communication skills enabling you to address current information needs and anticipate future analytical requirements. In the world of browser technologies and analytics reporting, you are a true "jack-of-all-trades," with a meticulous approach to detail. 

Analytics & Engineering (60%)  

• Scope, define, develop, configure, and implement custom web analytics tracking solutions that go beyond out-of-the-box data collection 

• Maintain and upgrade existing web analytics tracking solutions, ensuring alignment with tracked applications  

• Engage in cross-functional collaboration with other teams, often guiding them through the nuances of your custom tracking implementations 

• Apply coding principles and best practices, enhancing page efficiency and overall performance 

• Develop test scenarios and conduct detailed unit-testing over your specifications and code  

Documentation (30%)  

• Create thorough documentation for custom web analytics configurations, implementation specifications, and unit-test scenarios for diverse audiences 

• Strong documentation and knowledge sharing ethic 

Learning & growth (10%) 

• Stay abreast of best practices in the MarTech/Web Analytics space, contributing new ideas for ongoing platform improvement 

• Stay informed on privacy law developments in the MarTech/Web Analytics space, advocating for a privacy-forward approach in our web analytics platform 

About you,  

you have: 

• Bachelor’s degree or equivalent work experience as a Front-End engineer/ Web Analyst transitioning to an engineering role  

• Proficiency in front end technologies including HTML, CSS, and JavaScript (vanilla ES6).  

• Experience with web analytics, tag management systems (e.g., Adobe Launch, Adobe Analytics/Google analytics, Adobe Analysis Workspace)  

• Understanding of RESTful APIs, asynchronously loaded data, DOM elements, single-page applications (e.g., React), JavaScript events, cookies, and local browser storage  

• Knowledge of Tag Management, Event-Driven Data Layer, and Web Analytics   

• Familiarity with DevOps tools and practices (e.g., Git, IDEs, agile ceremonies, AWS, CI/CD pipeline  

• Effective problem-solving, analytical, and debugging skills 

• You must be authorized to work in the United States

Additional nice-to-have’s:  

• Awareness of privacy law and a privacy-first mentality in tags and tracking implementations 

• Experience supporting new versions of Adobe and development work in AWS, especially first-party cookies, is beneficial 

• Individuals with strong documentation skills, transitioning from an analyst background or demonstrating technical aptitude, are encouraged to apply 

About Our Process    

• Application review will begin immediately and will continue until the position is filled.    

• While the hiring process may vary, it generally includes resume and application submission, recruiter video screen, hiring manager interview, performance exercise such as live coding, a panel interview, a conversation with leadership and