Senior Product Marketing Manager

Together we fight for everyone’s opportunity for a better financial future.

We will do this together — with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future.  We know that reaching this future depends on our actions today.

Like our Purpose Statement, Voya believes in being bold and committed to action.  We are committed to a work environment where the differences that we are born with — and those we acquire throughout our lives — are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.

Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage – Apply Now

Get to Know the Opportunity:

As a Senior Product Marketing Manager, you will be responsible for clearly articulating the value of our employer products, solutions, and services. Responsibilities for this position include implementation of marketing strategies, programs, and campaigns in support of achieving revenue growth. This individual will build relationships and collaborate with various stakeholders across the organization including marketing, product, sales, and client operations.

A successful candidate will collaborate with Product Management and Sales to define our solutions and capabilities and will be charged with bringing new solutions to market. You will be responsible for driving revenue growth for our products in accordance with sales, business unit, and corporate objectives. You will be the champion for new product innovations and serve as a product subject matter expert on the Marketing team.

 This is a 100% remote position with occasional travel - selected candidate must reside in the United States.

The Contributions You Will Make:

• Product Commercialization – bring new products and releases to market through the cross-functional design and implementation of comprehensive launch plans
• Product Positioning - develop product positioning, value propositions and messaging frameworks that differentiates our solutions in the market and resonate with buying audiences
• Sales Enablement - transfer product knowledge and insights to enable our sales teams, accelerate sales cycles and drive growth; create key assets such as: pitch decks, demo scripts, collateral, client case studies, web content, etc.
• Competitive Intelligence - Gather and analyze competitive data to inform offering strategy, market positioning and go-to-market approach
• Marketing Campaigns - Work closely with internal partners to develop strategic marketing plans that generate demand and tie to revenue goals. Serve as a product SME for marketing initiatives including events, content specific marketing, etc.
• Market Intelligence – Conduct market and customer research to gather insights into target personas, customer/buyer needs, and market dynamics to inform stakeholders and influence product roadmap
• Other duties as assigned

Minimum Knowledge & Experience:

• 10+ years of experience in marketing with an emphasis in B2B technology campaigns and product marketing
• 5+ years of experience working in the employee health and benefits industry
• Experience managing multiple internal and external clients and stakeholders
• Familiarity with HCM/Benefits technology is a plus
• Very strong written communication skills
• Proven experience spearheading cross-functional projects
• Excellent presentation skills and executive presence
• Bachelor’s Degree required, MBA in Marketing is a plus
• Ability to occasionally travel as needed

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Compensation Pay Disclosure:

Voya is committed to pay that’s fair and equitable, which means comparable pay for comparable roles and responsibilities.

The below annual base salary range reflects the expected hiring range(s) for this position in the location(s) listed. In addition to base salary, Voya may offer incentive opportunities (i.e., annual cash in