Product Marketing, New Verticals
ClayAbout the role
About Clay
Our mission is to help organizations turn any growth idea into reality.
We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage. We're already helping thousands of customers — including Anthropic, Notion, Google, and Ramp — go to market with unique data, signals, and AI research.
In 2025, we raised a $100M Series C backed by world-class investors including Sequoia, CapitalG, and First Round — and crossed $100M in revenue.
In 2026, we announced our second employee tender offer in 9 months at a new $5B valuation. We also launched a community equity round, for our customers, agency partners, and club members.
Some things to know about us:
Our community includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k members on Slack.
Our culture is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
All employees can work for free with world-class coaches who specialize in creativity, management, and more.
Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here.
Read about us in the NYT, Forbes, First Round Review, and more.
Hear from our employees directly on our Glassdoor page!
Product Marketing, New Verticals
We're seeking a Product Marketer to build Clay's playbook for expanding into new verticals beyond our core B2B SaaS customer base. The role reports to Clay's Head of Product Marketing and is critical to diversifying Clay's revenue and building a more resilient customer base for the long term.
You'll partner with Clay's Partnerships and Sales teams to package Clay for verticals such as financial services and real estate - developing a clear understanding of how customers in those industries go to market and the positioning, use cases, and assets that resonate. Over time, you'll bring those vertical playbooks back into Clay's core sales motion.
What You'll Do
Build Clay's new verticals playbook - Develop the positioning, use cases, and assets that help Clay expand beyond our core customer base
Develop vertical-specific positioning and messaging - Translate Clay's capabilities into the language and use cases that resonate with customers in each target vertical
Communicate ROI in customer language - Build positioning and assets tightly aligned with the real outcomes that
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