Sr Director Strategic Marketing - US Based Remote

Senior Director of Strategic Marketing, Anywhere Integrated Services

About Anywhere Real Estate

Anywhere Real Estate (NYSE: HOUS) is the largest residential real estate company in the U.S., with real estate brands such as Coldwell Banker, Corcoran, Century 21, Better Homes & Gardens Real Estate, ERA, and Sotheby’s Intl Real estate. Our Integrated Services business unit includes Anywhere’s title, mortgage, and insurance offerings. 

 

About the Role

This new, high-profile Sr Director, Strategic Marketing role will be accountable for leading development & execution of the business unit’s marketing strategy. We are seeking a problem solver with passion for sales enablement, strategy development, and finding pragmatic ideas that (really!) work. This leader will have experience working side-by-side with sales leaders and bringing a data-driven approach to B2B/field marketing. This role will report into the SVP, Growth (Head of Marketing) at Anywhere Integrated Services. 

 

Key Responsibilities

• Strategy Development: Build and iterate on marketing strategies to drive revenue growth for our title, escrow, and insurance businesses across 30+ states. Partner with sales leaders to monitor market trends and competitor activities to inform priorities. 
• Team Leadership: Lead develop a small team of marketing professionals to execute on our marketing and sales enablement goals. Foster a culture of data-driven ideation, candid and open collaboration, and accountability.
• Thoughtful Execution: Lead the team in delivering on our marketing and sales enablement work. Collaborate with team leaders, Anywhere’s internal marketing agency, external vendors, and other cross-functional teams to ensure we’re doing great work. 
• Creative Excellence: Elevate our creative, branding, and storytelling to meet the expectations of today’s real estate agent and consumer audience.
• Collaborative Prioritization: Work with leaders across the title, insurance, and real estate teams to ensure we are collaboratively prioritizing our marketing roadmap. 
• Metrics & Feedback Loops. Develop rapid (candid!) qualitative feedback loops with our leadership and sales teams. Develop, track and analyze key performance indicators to measure the success of our strategic marketing initiatives. 

 

Requirements

• Minimum 8+ years of applicable marketing, management, & strategy experience. 
• Experience developing impactful, successful sales enablement and marketing strategies; especially across geographically distributed or field sales teams. 
• Must be able to work in a matrixed organization and work cooperatively and effectively with several key stakeholders at various levels. 
• Excels at dissecting competitive dynamics and financial data to inform competitive, resonant positioning and experience bringing successful products to market.
• Must be a pro at collaboration – whether it’s for pitching new products to internal teams of writing value props and copy for program engagement initiatives.
• Excellent presentation skills; mastery of PowerPoint, Excel, and agile project management tools. 
• No industry experience required. Experience in financial services, franchising, or small-business focused B2B sales a plus. 

Anywhere Integrated Services is a driving force in the title and settlement services industry. Anywhere Integrated Services is national in scope, but each of its companies are locally staffed, with a wealth of experience in settlement services. We operate in 49 states as well as the District of Columbia, and provide closing services in all 50. Anywhere Integrated Services is a subsidiary of Anywhere Real Estate. Anywhere Real Estate is a publicly traded company and a global provider of real estate services. It franchises and owns several of the industry's leading real estate brands and brokerages.

Anywhere Integrated Services’ Family of Companies operate more than 40 distinct company and brand names throughout the United States such as Title One (ID), Sunbelt Title (FL), Equity Title (CA), Texas American Title Company (TX), Market Street Settlement Group (NH/ME), Mid-Atlantic Settlement (MD), Burnet Title (MN / IL / WI) and U.S. Title (MO).

Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®,