Product Manager, Experimentation & Insights - Samsung TV Plus

Position Summary

As a Product Manager, Insights & Instrumentation at Samsung TV Plus, you will be the driving force behind how we measure, understand, and optimize user engagement across our product. This role owns the strategy and execution of experimentation, instrumentation, and product-led insights, ensuring data is not only collected but translated into meaningful action. You will collaborate closely with Product, Data Science, Engineering, and Business teams to establish a rigorous, insight-driven product practice that advances engagement, retention, and content discoverability.
The ideal candidate combines strong analytical fluency with strategic thinking, thrives in cross-functional environments, and has a proven track record of translating data into product outcomes.
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About Samsung TV Plus:
Samsung TV Plus is a premium global entertainment service and is the most used streaming app on Samsung Smart TVs. As a leader in FAST, Samsung TV Plus offers hundreds of channels and thousands of shows and movies on-demand in the U.S. Globally, the streaming service carries over 3,500 ad-supported linear channels in 30 countries and is accessible on over 630M active devices. Samsung TV Plus is the exclusive home of Conan O’Brien TV, Letterman TV, and hundreds of additional exclusive channels available worldwide. Samsung TV Plus is available on Samsung TVs, Galaxy devices, Samsung Smart Monitors, and Family Hub.

Role and Responsibilities

Position Summary:

As a Product Manager, Insights & Instrumentation at Samsung TV Plus, you will be the driving force behind how we measure, understand, and optimize user engagement across our product. This role owns the strategy and execution of experimentation, instrumentation, and product-led insights, ensuring data is not only collected but translated into meaningful action. You will collaborate closely with Product, Data Science, Engineering, and Business teams to establish a rigorous, insight-driven product practice that advances engagement, retention, and content discoverability.

The ideal candidate combines strong analytical fluency with strategic thinking, thrives in cross-functional environments, and has a proven track record of translating data into product outcomes.

Key Responsibilities:

• Lead the end-to-end experimentation program for TV Plus, including test design, implementation, analysis, and iteration across surfaces like Home, Search, EPG, and Playback.
• Own the instrumentation strategy to ensure comprehensive visibility into the user journey, identifying and addressing gaps in behavioral data collection.
• Partner with Data Science to define and evolve engagement KPIs, ensuring product teams have trusted, actionable metrics.
• Surface insights that drive product decisions by identifying behavioral trends, validating hypotheses, and uncovering new opportunities through structured analysis.
• Reduce ad-hoc analytics dependency by advocating for scalable, product-led instrumentation and fostering adoption of self-serve reporting tools.
• Collaborate cross-functionally with Product, Engineering, and Business stakeholders to ensure insights translate into prioritized product actions.
• Evangelize a culture of data-driven decision-making across the TV Plus organization.
• Communicate findings and recommendations to executive leadership with clarity and strategic impact.

Skills and Qualifications

Qualifications:

• 5+ years of experience in Product Management, with a strong focus on data instrumentation, experimentation, or analytics-driven product development.
• Proven track record of designing and executing A/B tests and leveraging insights to drive measurable product improvements.
• Strong fluency with data visualization, KPI development, and behavioral analytics.
• Experience collaborating with Data Science and Engineering teams on instrumentation and experimentation efforts.
• Deep understanding of streaming platforms, content discovery, and engagement metrics is a strong plus.