Associate Manager, External Communications
Neogen CorporationAbout the role
It's fun to work in a company where people truly believe in what they are doing!
Develop and execute communication strategies that effectively represent the company to key external stakeholders.Develop and Execute External Communication Strategies:
Work with the Director of Communications to plan, develop, and execute strategic communication campaigns targeting customers, industry partners, and media.
Ensure alignment of messaging across all external communication platforms including press releases, interviews, articles, and presentations.
Thought Leadership and Content Development:
Collaborate with internal subject matter experts and leadership to write and promote thought leadership content (articles, blogs, case studies, presentations, etc.) that position the company as an industry leader.
Support communications around industry events, webinars, trade shows, and sponsorships, including, but not limited to, speeches, presentations, and talking points for leadership or SMEs at external engagements.
Ensure all content aligns with corporate messaging and resonates with target B2B audiences.
Proactive & Reactive Media Relations, including Crisis and Issues Management:
Build and maintain strong relationships with industry journalists, analysts, and media outlets.
Identify and secure media opportunities such as interviews, features, and op-eds that enhance the company's visibility.
Draft and distribute press releases, company statements, and other media materials.
Assist in managing crisis communication plans and responses, including tiemly response to emerging issues that could impact the company's reputation.
Work closely with legal, HR, and other relevant leaders to ensure the proper handling of sensitive issues by ensuring the coordination of accurate and timely information.
Provides media training for company leadership and SMEs
Can serve as company spokesperson, as needed
Reporting and Analytics:
Monitor and report on the performance of external communications campaigns.
Provide insights and recommendations to improve engagement, reach, and brand perception
Education and Experience:
B.A in Journalism, Communications, PR or Marketing
3-5 years of experience in external communications, public relations, or a similar role, ideally within a B2B environment.
Proven experience in media relations and managing external communication channels.
Strong written and verbal communication skills, with the ability to tailor messaging for different audiences. Experience wri
Ability to manage multiple projects and deadlines in a fast-paced environment
From inside the farm gate to our dinner plates, Neogen protects the world’s food supply. Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there — and you can be too.
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