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Associate Manager, External Communications​

Neogen Corporation
UKRemotefull_timeVerifiedPosted 30 Oct 2024

About the role

It's fun to work in a company where people truly believe in what they are doing!

Develop and execute communication strategies that effectively represent the company to key external stakeholders.

Develop and Execute External Communication Strategies:

  • Work with the Director of Communications to plan, develop, and execute strategic communication campaigns targeting customers, industry partners, and media.

  • Ensure alignment of messaging across all external communication platforms including press releases, interviews, articles, and presentations.

Thought Leadership and Content Development:

  • Collaborate with internal subject matter experts and leadership to write and promote thought leadership content (articles, blogs, case studies, presentations, etc.) that position the company as an industry leader.

  • Support communications around industry events, webinars, trade shows, and sponsorships, including, but not limited to, speeches, presentations, and talking points for leadership or SMEs at external engagements.

  • Ensure all content aligns with corporate messaging and resonates with target B2B audiences.

Proactive & Reactive Media Relations, including Crisis and Issues Management:

  • Build and maintain strong relationships with industry journalists, analysts, and media outlets.

  • Identify and secure media opportunities such as interviews, features, and op-eds that enhance the company's visibility.

  • Draft and distribute press releases, company statements, and other media materials.

  • Assist in managing crisis communication plans and responses, including tiemly response to emerging issues that could impact the company's reputation.

  • Work closely with legal, HR, and other relevant leaders to ensure the proper handling of sensitive issues by ensuring the coordination of accurate and timely information.

  • Provides media training for company leadership and SMEs

  • Can serve as company spokesperson, as needed

Reporting and Analytics:

  • Monitor and report on the performance of external communications campaigns.

  • Provide insights and recommendations to improve engagement, reach, and brand perception

Education and Experience:

  • B.A in Journalism, Communications, PR or Marketing

  • 3-5 years of experience in external communications, public relations, or a similar role, ideally within a B2B environment.

  • Proven experience in media relations and managing external communication channels.

  • Strong written and verbal communication skills, with the ability to tailor messaging for different audiences. Experience wri

  • Ability to manage multiple projects and deadlines in a fast-paced environment

Come Be Part Of A Mission that Matters!

From inside the farm gate to our dinner plates, Neogen protects the world’s food supply. Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there — and you can be too.

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Company

Neogen Corporation

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