Content Specialist - Higher Education

Join the team redefining how the world experiences design.
Hey, g'day, mabuhay, kia ora,你好, hallo, vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. 

Where and how you can work
Our flagship office is in Sydney, Australia, but we've made our way from down under, to hubs in Austin and San Francisco, which are now home to our US operations. So whether you're in Texas or California, you have choice in where and how you work in each of those states. That means if you want to do your thing in the office (if you're near one), at home or a bit of both, it's up to you. 

What you’d be doing in this role
As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.
This role will plan and create content for our Higher Education audiences across a range of channels including educational videos, landing pages, emails and sales enablement materials. 
You will receive strategic, focused briefs from the Product Marketing Manager & Growth Strategist on initiatives that will drive impact for their motion, and translate this into a plan for content formats. You will then be responsible for writing scripts and copy, and working with our production team to execute deliverables. This role will focus on content for our Higher Education audiences - including faculty staff, lecturers and students at Universities and Colleges!
You will have a strong understanding of these audiences and of different Marketing channels + use this expertise to create tailored content. You are a proactive self-starter with well rounded copywriting skills, and are confident in your ability to deeply understand the Canva product and communicate its value to our customers!

What You'll Do:

• Gain a deep understanding of the target audience and create content that aligns with their needs, acting as an audience expert.
• Become an expert on the Canva product and the ways in which it can provide value for the audience, and be able to confidently explain the product in simple terms.
• Participate in idea brainstorms with the wider team, bringing forward ideas for initiatives that will best meet the needs of our audience and drive growth
• Liaise with channel leads to identify best formats for content deliverables.
• Write copy for assets, including but not limited to: educational video scripts, blog posts, landing page copy, sales packs and onboarding materials.
• Outline detailed instructions for screen recordings to best showcase how the product works.
• Create production briefs for the creative team to deliver assets, clearly outline required specs and creative considerations.
• Work with the creative team to review content, ensuring it aligns with the original script and brief.

What We're Looking For:

• Excellent copywriting skills with the ability to adjust tone of voice to your audience and contextualize Canva for their needs.
• Experience developing content for a Higher Education audience in the US (faculty staff, lecturers, students), with a strong understanding of their needs and how they consume content.
• Experience working at or closely with a Higher Education institution on content in the US.
• Solid understanding of marketing channels and how to flex copy and content for different placements, and the sorts of formats available in each channel.
• Ability to translate topics simply and visually in a way that engages the audience and aids their learning.
• Experience in creating educational materials that empower audiences to grow their confidence in their skills and in the product.
• Process driven.
• Able to manage multiple, complex projects, with differing deadlines—keep people on track and informed, and ensure the goals are clear and met.
• Experience working with different stakeholders, keeping calm under pressure, working well with others and communicating clearly - in a team or training environment.

What's in it for you?
Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a stack of benefits to set you up for every success in and outside of work.
Here's a taste of what's on offer: • Equity packages - we want our success to be yours too • Health benefits plans to support you and your wellbeing • 401(k) retirement plan with company contribution • Inclusive parental leave policy that supports all parents & carers • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more