Marketing Technologist - Tagging Technology & Data Migrations

We help the world run better

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!

 

Cover letter for this role is required. 

 

JOB DESCRIPTION 

Join our dynamic Marketing Automation Process & Strategy (MAPS) team in the key role of Marketing Technologist – Tagging Technology & Data Migrations. The team is looking for a Marketing Technologist with a combination of technical, marketing and data skills, specialized in Tagging and preferably marketing analytics/attribution models. In this pivotal role, you will drive the establishment robust technical roadmap pertaining to tagging repositories, campaign management tools, and planning & budgeting tools, including validation rules. You’ll be working closely with business owners to translate business strategies around tagging to a holistic end2end technical roadmap, including design of data flows, solutioning with IT, Business Acceptance Testing and rolling out new technical solutions.
Moreover, you will take the lead in orchestrating the migration of SAP entities and its behavioral data to SAP’s technology and data stack, ensuring the seamless integration of behavioral data to meet business use cases. 
The technical foundation for tagging as well as bringing SAPs behavioral data into one ecosystem are paramount for empowering comprehensive end-to-end personalization at scale and setting the stage for a robust attribution model.

Responsibilities:
•    Work with Business Stakeholders in the area of Web, Omnichannel Strategy and Analytics & Optimization to gather business requirements for technological and data changes around tagging, enabling personalization at scale and advance attribution modeling
•    Collaborate closely with various system owners to build to a joined technical strategy as it relates to the integration of tagging repositories, ensuring consistency across channels
•    Craft and maintain a comprehensive technical roadmap for Tagging & Validation initiatives.
•    Develop a Campaign Management Tool aligned with the overarching business strategy pertaining to tagging.
•    Foster automated processes through validation rules, enhancing efficiency and reducing manual interventions for streamlined tagging practices.
•    Spearhead the integration of systems incorporating SAP entities, with a key focus on harmonizing data for behavioral insights and ensuring tagging coherence, including the migration to SAP data flows and tagging repositories.
•    Develop E2E technical strategy and work with colleagues from team to ensure end2end cohesion
•    Collaborating closely with IT to ensure development of appropriate solutions, including Business Acceptance Testing
•     Thoroughly document deliveries and establish processes and enablement materials, empowering marketers to utilize deliveries autonomously.

Qualifications:
•    Bachelor’s or Master’s degree in a relevant field.
•    Minimum of 5 years of experience in marketing tagging business and tech strategy
•    In-depth knowledge of Tag Management, tagging repositories and their role in creating a cohesive tagging landscape. 
•    AEM Cloud and Attribution Models experience is a plus
•    Strong consulting skills to align business and tech strategies.
•    Proven experience in developing and maintaining tagging strategies and technology
•    Experience with complex migration projects
•    Ability to analyze and optimize business strategies for scalability and automation.
•    Excellent communication and collaboration skills to work with internal teams and external partners.
 

#joinMSO

 

We build breakthroughs together

 

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge ge