SVP Business Development

Summary

Role Overview – SVP Business Development & Marketing:

 

To accelerate our growth, we are looking for a strategic, proactive, and well-organized leader to drive new thinking and deliver truly innovative work. Reporting into the President, this senior level role will be responsible for new revenue growth, inbound and outbound prospecting, profitable staffing models as well as marketing AUC to the industry.

A core member of the Executive Leadership Team for the agency, you’ll also lead a team to deliver on aggressive growth goals via new business acquisition and arm the Account leads with tools to drive organic growth.

 

Growth Responsibilities:

• Set the Vision: Lead, drive, and deliver the product, practice, and process of business development and growth for Advantage Unified Commerce
• Leverage strong understanding of Commerce, Retail Media, Analytics, and a holistic view eCommerce with Brick & Mortar to ensure agency positioning and pitch work is at the forefront of the industry
• Lead and orchestrate all the RFI/RFPs for net new opportunities; partner with department leads to build/activate pitch teams. Quarterback the actual work product from strategic approach thru ideas, plans and analytics.
• Oversee the development of early-stage pitch engagement responses including written RFIs, RFPs, and credentials content
• Guide and enable pitch coordination including timelines, checkpoints, accountabilities, deliverables, design, and production needs
• Develop profitable staffing models across retained and project scopes, working in partnership with Financial Operations to validate margins and current rates
• Manage and track all opportunities via the agency’s CRM platform, ensuring accuracy of the total prospecting pipeline for monthly reporting.
• Build an ongoing strategy to keep the prospect pipeline healthy while moving each opportunity from developing thru the sales process to won.
• Manage, coach, and develop business development and marketing team talent and direct reports
• Establish strong, collaborative connections with client and team members to work seamlessly together.
• Build and strengthen integration between the growth practice and Advantage’s Sales organization, sister agencies, and corporate communications teams

Marketing Responsibilities:

• Continue to hone the Agency’s positioning, streamline how we showcase competitive advantage and ensure capabilities are leading edge.
• Lead the development of AUC’s paid/owned/earned marketing plan, optimizing as the year progresses.
• Manage our external PR agency to secure industry event presenter slots, editorial coverage and amplify our thought leadership.

Key Success Metrics:

YOY Revenue Growth

Profitability of New Scopes

Diversification of Client Base

Followers/Engagement with Owned Assets

Who You Are:

• Successful leadership experience - 15+ years in the commerce, marketing, or consulting fields
• Strong communication skills - Communicates clearly, concisely, and adapts to the audience with a focus on soliciting feedback and driving consensus
• Ability to anticipate - Proactive self-starter with the ability to understand what is needed and drive against it. A go-getter ready to be equal parts hunter and builder
• Excellent management skills - Works comfortably and effectively in fast shifting, high pressure, and constantly iterating environments and situations
• Is a Relationship Builder - Establishes productive working relationships, facilitates consensus, empowers people, and injects a spirit of inclusiveness
• Bold and inventive – Brings/Creates new models, new approaches, new stories, new capabilities

Drive simplification – Has the ability to simplify

 

Job Will Remain Open Until Filled

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

 

Position Summary

 

The SVP Business Development is responsible for identifying, pursuing and growing new client businesses from the competition, or that cross multiple channels, those currently going to market dire