☎ Community Phone

Community Phone is building the best phone for communities in America. We power your hair salon’s business line, your auto-body shop’s texting and booking, your local government’s operations hotline, and even your mom’s phone-on-her-computer. With over 20,000 customers today, we’re on a mission to become the Square of community communications. Our ~80-person team spans 15 countries and is backed by Y Combinator Accelerator and its Continuity Fund. We’re customer-obsessed: when a network outage hit, everyone—from recruiters to engineers—jumped on calls to help. If you thrive on impact and hustle, join us.

Your Mission

As our Digital Marketing Lead, you’ll single-handedly command our digital marketing stack end-to-end. You will own Google Ads, Bing Ads, Meta Ads, and emerging channels—designing ICP-focused audience strategies, adaptive bidding frameworks, and rapid A/B tests that drive revenue and LTV. Simultaneously, you’ll translate complex performance data into clear narratives, dashboards, and recommendations for our non-technical executive team to understand, ensuring tracking integrity, attribution accuracy, and alignment with broader product and revenue goals.

What You’ll Do

Executive Communication & Reporting

• Translate Data into Strategy: Present key metrics and campaign insights in clear, concise narratives that align with business objectives. Tailor your language to a non-marketing, technical executives, focusing on how digital performance impacts product roadmap, customer experience, and revenue forecasts.
• Structured Cadence: Deliver daily, weekly, and/or monthly high-level dashboards highlighting trends, anomalies, attribution shifts, ROI analysis, and experiment learnings.
• Visual Storytelling: Leverage simple yet powerful visualizations—funnel diagrams, attribution flowcharts, cohort trend lines—to make complex data immediately understandable and actionable.
• Anticipate Technical Questions: Prepare for detailed queries on tracking integrity, data pipelines, and algorithmic bidding logic. Provide thoughtful explanations of tagging frameworks, offline conversion integrations, and attribution model assumptions.
• Collaborative Dialogue: Facilitate two-way discussions: solicit CEO priorities, surface risks or opportunities, and jointly refine strategic next steps. Ensure each report closes with clearly defined recommendations, timelines, and ownership.

Performance Campaign Leadership

• End-to-End Channel Ownership: Lead Google Ads, Bing Ads, Meta Ads, and emerging platforms from strategic planning through weekly hands-on optimization, ensuring each channel consistently drives toward ROI targets.
• Precision Audience Targeting: Develop ICP-focused audiences—lookalike models, custom segments, and exclusion lists—to concentrate budget on high-intent prospects, minimize wasted spend, and improve conversion rates.
• Adaptive Bidding Frameworks: Architect and execute bid strategies (manual CPC, enhanced CPC, target CPA, target ROAS) that dynamically respond to performance shifts, balancing immediate ROI with long-term customer value.
• Performance Analysis & Rapid Iteration: Monitor core KPIs daily, diagnose anomalies (e.g., CPA spikes, quality score drops), and launch A/B tests to refine creative, messaging, and landing page experiences.
• Cross-Functional Alignment: Partner with Growth, Product, and Engineering teams to synchronize campaign goals with product releases, seasonal initiatives, and broader business objectives, maintaining clear communication of insights and next steps.

Tracking & Attribution Mastery

• Audit and remediate broken digital ad tracking across platforms and devices.
• Implement and maintain offline conversion pipelines (CRM, call-center, in-person) into ad platforms.
• Partner with Engineering to ensure flawless lead flow, real-time attribution, and CRM property integrity.

What We’re Looking For