SVP, Market & Client Insights

It is an exciting time to be part of the PatientPoint team! As the clear leader in the point-of-care industry, we offer an ideal, people-focused place to innovate, positively impact patient education and doctor-patient connections, and be inspired to build a great career. 

POSITION OVERVIEW 

 The Senior Vice President, Market & Client Insights is an influential thought leader responsible for positioning PatientPoint as an analytical leader in the industry; strengthening client engagement, instilling confidence and belief in the point-of-care channel, and supporting increased overall revenue. It will be critical for this person to identify emerging industry trends though meeting and engaging with clients on a regular basis to glean insights, closely partner with internal functions and client-facing teams, be the voice of PatientPoint at industry forums & conferences, as well as be immersed in the business of our strategic accounts. 

The person we are seeking must have a strong strategic and consultative approach.  Has excellent communication skills both written and verbal. Is comfortable speaking to a crowd and possesses confidence in industry data. They will draw upon their experience in market research and data analytics as a foundation for building a compelling rationale for continued investment in the Point of Care channel and PatientPoint product solutions.  

SCOPE OF RESPONSIBILITIES 

• Client Business Mastery– A critical aspect of this role is credibility.  Clients need to know that this person has “walked the walk”.  Someone that has climbed the ranks inside the industry and can speak from a place of authority.  As such, a significant part of the role will rely on this person’s ability to interpret multiple data sets, as well as apply industry insights and brand strategies to help craft a compelling story that convinces clients of PatientPoint’s ability to deliver forecast altering results. 

• Technical Expertise – This individual must bring deep knowledge and experience in applying a wide range of research and analytic methodologies that will bring clarity and drive action.  Working as an extension of the PatientPoint Research, Analytics and Data Science teams, this person will collaborate with best-in-class internal data science/data ops teams, will commission qual and quant research studies, look for correlations, and identify trends in the data – for the expressed purpose of driving the business forward.  This person must also stay ahead of the curve on issues which may impact the industry, such as the increase adoption of marketing mix modeling, as well as collaborating to find unique and innovative ways to measure non-traditional Rx campaigns. 

• Expert Data Storyteller – This person will be asked to serve as one of the “voices” of PatientPoint.  The VP, Market and Client Insights will be a regular at industry conferences, participate in expert panel discussions, represent PatientPoint positively in the media, and author editorials & white papers.  An industry influencer that will extend PatientPoint’s thought-leadership position in the market.  As such, a mastery-level communicator (both written and orally) is a must. 

• Client Relationship Building – Be prepared to engage frequently and authentically with PatientPoint clients (Pharma, Biotech, HC Retail) to develop more strategic and consultative engagements and relationships. On a client-by-client basis, determine where to focus relationship-building efforts, based on who the key decision-makers might be, and based on who may need more education/information to gain more confidence spending in the PoC channel and against PatientPoint solutions. Help PatientPoint continue to be a trusted ‘go-to advisor’ for clients across all their major POC business opportunities. 
• Collaboration – Work closely with PatientPoint Sales and Internal Support functions (i.e., Research and Analytics, Sales Enablement, Pricing, etc.) to support efforts to drive sponsor new business and renewals. This is a team effort, and the more PatientPoint colleagues' partner together, the more likely the Company is to present and deliver successful solutions to our clients.  

PERFORMANCE MEASURES 

• Client Satisfaction & Retention 
• Ability to drive incremental spend against the PoC channel and PatientPoint product solutions 
• Awareness of PatientPoint as thought partner (for instance) 
  • Invitation to participate in panel discussions. 
  • Requests to contribute to trade publication interviews, 
  • Invitations to participate in client strategic planning sessions