Marketing Planning Manager- Wealth and Small Business Customer Marketing

Work Location:

Mount Laurel, New Jersey, United States of America

Hours:

40

Pay Details:

$86,840 - $139,360 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. 

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Marketing

Job Description:

The Commercial, Small Business and Wealth product marketing team develops, implements and leads cross-functional marketing strategies that support the objectives of these key business segments.  The team works closely with these lines of business to translate their business strategies into marketing plans.  The team works to understand market and growth drivers, develops value propositions and identifies proof points that further our competitive advantage.  Working closely with marketing COE partners and external agencies, the team develops multi-channel, integrated marketing strategies that touch on all or select levels of the marketing funnel. 

This Marketing Planning Manager role will focus on customer marketing strategies for the Wealth and Small Business segments.  They will work with business partners from TD's Wealth and Small Business divisions to develop and manage marketing strategies for the customer onboarding process for newly acquired wealth and small business clients, identifying key points of messaging during the onboarding process and selecting the right channel to deliver the messages.  The role will also be responsible for customer marketing efforts for the post onboarding experience, leveraging topical, relevant content to engage clients on an ongoing basis.

The Marketing Planning Manager is accountable for independently developing, implementing and leading cross-functional strategy planning to support moderately complex Marketing portfolios. This position will work closely with the line of business and members of the Marketing team to develop marketing strategies and plans; understands market and growth drivers as well as grows value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.

Depth & Scope:

• Marketing advisor for a business, typically leading or contributing on projects of moderate scope and complexity
• Highly seasoned professional role requiring substantial knowledge/expertise in a complex field and knowledge of broader related areas
• Integrates knowledge of the enterprise sub-function’s or business line’s overarching strategy in developing solutions across multiple functions or operations
• Interprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or services
• Acts as a technical expert/lead integrating cross-function understanding within their own field of specialty; may manage team(s) of related specialists
• Leads cross-functional teams or projects with significant resource requirements, risk and/or complexity
• Independently manages end-to-end functional programs
• Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions
• Uses sophisticated analytical thought to exercise judgement and identify solutions
• Impacts the achievement of sub-function or business line objectives within the area they are accountable for
• Work is guided by policies and industry standards/methods
• Communicates difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholders
• Works autonomously as the lead and guides others within area of expertise

Education & Experience:

• Undergraduate degree and/or  equivalent relevant experience
• 7+ years experience
• Ability to work successfully as a member of a team and independently
• Ability to handle confidential information with discretion

Preferred Skills:

• 5+ years of experience with customer marketing and / or new client onboarding best practices across multiple channels