Senior Director, Client Development

Company Description

Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

For more information: auberge.com

Connect with Auberge Collection on Instagram, TikTok, Facebook, and LinkedIn @Auberge and #AlwaysAuberge

Job Description

The Senior Director of Client Development is responsible for building and leading a comprehensive client strategy that strengthens relationships, drives loyalty, and increases lifetime value across the customer base. This role focuses on cultivating deeper engagement with high-value clients through personalized outreach, strategic programming, and elevated service experiences.

The Senior Director will cultivate and oversee the development of clienteling initiatives, loyalty and engagement strategies, and data-driven insights that enable teams across the organization to deliver exceptional and highly personalized customer experiences.

Working cross-functionally with marketing, sales, operations, digital, and property teams, this leader ensures that the brand consistently recognizes, understands, and anticipates the needs of its most valued clients.

Key Responsibilities

Client Strategy & Development

• Define and lead the global client development strategy focused on loyalty, retention, and lifetime value.

• Identify key client segments and develop targeted engagement strategies for high-value and high-potential customers.

• Establish frameworks for building deeper client relationships across all touchpoints.

Clienteling & Personalization

• Develop and scale clienteling programs that enable teams to deliver personalized outreach and experiences.

• Partner with property and commercial teams to elevate recognition of returning and VIP clients.

• Create best practices for personalized communication, gifting, and curated experiences.

Customer Insights & Segmentation

• Leverage CRM and customer data to identify behavioral insights and opportunities for deeper engagement.

• Define meaningful client segments and translate insights into actionable strategies.

• Monitor trends in luxury consumer behavior and client expectations.

Loyalty & Engagement Programs

• Develop and manage initiatives that strengthen brand affinity and encourage repeat engagement.

• Design programs and experiences that reward loyalty while maintaining the exclusivity of the brand.

• Identify opportunities to deepen engagement through curated events, experiences, and partnerships.

Cross-Functional Leadership

• Partner closely with marketing, digital, operations, and sales teams to ensure consistent client recognition and service excellence.

• Align client development initiatives with broader commercial objectives.

• Provide guidance and training to internal teams on client engagement and relationship-building practices.

Performance & Measurement

• Establish KPIs to measure client engagement, retention, and lifetime value.

• Monitor program effectiveness and continuously optimize based on performance and feedback.

• Deliver insights and reporting that inform broader commercial strategy.

Qualifications

• 10–12+ years of experience in client development, CRM, loyalty, clienteling, or relationship marketing.

• Experience within luxury hospitality, luxury retail, travel, or high-touch service industries strongly preferred.

• Demonstrated success building programs that deepen customer relationships and drive repeat engagement

• Deep understanding of luxury client expectations and service culture.

• Strong experience with CRM systems, customer segmentation, and client data analysis.

• Ability to translate insights into meaningful client engagement strategies.

• Strong cros