Director of Strategic Finance - Marketing

Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.

Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact.

Groupon is looking for a Director of Strategic Finance to become the financial architect of our Demand Engine. This role reports directly to the CFO and partners closely with our CMO. Your job is simple to say - and hard to do: Turn marketing spend into provable, incremental growth. If you believe finance should help the business decide what to scale, what to stop, and why, this role was built for you.

🚀 Why this role exists

We are moving beyond last-click attribution, blended CAC, and static reporting.

Marketing and Product need:

• Clear visibility into incremental impact

• Confidence in cohort quality and unit economics

• Fast, defensible decisions on where to invest tens of millions - and where not to

You will build the financial truth that makes this possible.

🙌 What you will own

Build the Demand Truth Model

• Create an integrated demand model linking customer segments, channels, surfaces, and P&L

• Establish a clear New vs Returning customer lens across major cohorts

• Own demand-side planning with bottom-up assumptions tied to acquisition and retention

Move ROI from attribution to incrementality

• Define marginal ROI frameworks and channel hurdle rates

• Set testing and incrementality standards using holdouts and experiments

• Drive real budget reallocations based on evidence, not averages

Own customer and unit economics

• Standardize cohort-level LTV and CAC by channel, category, geography, and customer type

• Shift the narrative from cost per transaction to lifetime contribution margin

Build contribution margin views that drive decisions

• Deliver category- and geo-level contribution margin visibility

• Classify the portfolio into Invest / Maintain / Fix or Exit

• Partner with Pricing and Promotions to separate incremental demand from subsidized behavior

Run the demand-side operating cadence

• Act as finance owner for unified revenue monitoring

• Lead the financial narrative in Weekly and Monthly Business Reviews

• Turn signals into decisions within 24 hours

🧠 How you think and operate

• You care about causality over correlation

• You don’t just analyze data — you build systems and playbooks others can run

• You are a trusted sparring partner to CMOs and growth leaders

• You are comfortable saying “stop” as confidently as “scale”

• When trends break, you land with a clear so what and now what

• You work AI-first, using AI as a daily accelerant for analysis, modeling, and documentation

💪 What you bring

• Senior experience in Strategic Finance, Growth Finance, or Marketing Finance

• Background in marketplace, ecommerce, or high-volume B2C

• Hands-on exposure to attribution and incrementality testing

• Strong data fluency and partnership with BI and Data Science

• Proven ability to influence executive-level decisions

• Track record of improving contribution margin through capital allocation

💚 Why Groupon

• High-leverage impact - your work directly shapes