Senior Director, Marketing

Description

The Senior Director, Marketing manages the Marketing process across research, strategy, media and content planning, channel activation, brand strategy, execution, implementation and more. This individual will report to the CEO. 

ESSENTIAL RESPONSIBILITIES:  To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation. 

• Acts as the organization’s brand manager, owning the look, feel and voice of the organization’s inter-connected brands, acts as brand architect stewarding the development and implementation of our brands
• Develop strategic brand, content and public relations and paid media campaigns that convert audiences to leads, clients and ultimately ambassadors for our organization 
• Develop and implement integrated, multi-channel marketing campaigns backed by data and sound conversion, retargeting, and automation principles
• Oversee the company’s various social media strategy and execution, email marketing campaigns, SEO, paid media and other outbound efforts
• Plan, negotiate, and execute content and asset productions to include photography, videography, and other assets for print, digital, mobile, social, email and other channels
• Develop, nurture and create effective influencer partnerships to foster brand reach and awareness with new audiences 
• Primary point of contact for the organization’s agency, freelance, contractor, production, software, platforms and other marketing partners 
• Inform, manage and optimize the organization’s marketing budgets including paid media spend and optimization, understanding and creating ROI for all marketing activities
• Act as strategic advisor for special events, program development, business development and admissions activities and other aspects of participation on the organization’s Leadership Team. 
• Oversee, develop, train, coach and mentor departmental staff as assigned 
• Demonstrate excellent communication and interpersonal skills
• Partner with all team members to foster an environment based on the company ANCHOR Values: Authentic, Nurturing, Courageous, Humble, Open, and Resilient; become a “culture keeper” for the organization; prioritize upholding and protecting      a healthy and accepting environment 
• Actively provide the highest level of customer service to our clients; continuously strive to improve upon our service, and commitment to a superior customer service experience as a whole
• Actively participate in the strategic execution of the Company’s Vision and Strategic Plan
• Actively participate both in obtaining and maintaining Commission on Accreditation of Rehabilitation Facilities (CARF) accreditation by timely assistance with all requests, training and adhering to Policies and Procedures
• Exhibit a comprehensive understanding of healthcare regulatory and compliance policy (e.g., HIPAA, CARF, etc.).  Knowledge of and adherence to Company policies and procedures, as well as applicable federal / state / local laws and regulations. Maintain complete confidentiality in all client/program matters, in accordance with Onsite policy
• Regular and reliable attendance
• Perform other duties as assigned

Requirements

DIRECTOR RESPONSIBILITIES: 

Directly supervises employees. Carries out supervisory responsibilities in accordance with Onsite’s leadership philosophy, policies, and applicable laws. Responsibilities include leading by example and assisting in establishing department vision, budget, and annual operating plans as well as serving on the Leadership team; interviewing, hiring, and training employees; establishing individual employee development plans; establishing succession plans for the department; planning, assigning, and directing work; oversight of appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems; quality control. 

KNOWLEDGE AND SKILLS: The requirements listed below are representative of the knowledge, skills and/or abilities required.

Education and/or Experience:

College degree in Marketing, Advertising, Digital Marketing or related field. 7+ years in leadership roles with progressive responsibilities and oversight. 5+ years experience with paid media, SEO, email marketing, CRM, marketing automation or related experience. Ideal candidate will have exemplary project management, communications, and negotiation skills. Prior experience leading agency relationships on the client/brand side is preferred. 

Mathematical Skills: Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, decimals and percentages.

Language Ski