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Job Description

About the role:

As a Digital Marketer for RDBU, you will be responsible for the design, execution, measurement and optimization of high-value digital touchpoints which deliver upon brand strategic imperatives for multiple brands in the Hematology franchise. To deliver a best-in-class customer experience, your role will be critical to drive innovative approaches to meet our customers “where they are” across a wide range of digital channels, connecting personal and non-personal engagements in one seamless experience.   

As the owner and subject matter expert of digital channels (including media, website, CRM, etc), your role will be critical to simply and effectively translate insights from digital metrics to enable a broader understanding of campaign performance across the brands; then use those insights to drive campaign optimizations. Given the importance of digital channels in the overall omnichannel ecosystem, you will also play a role in consulting on the effectiveness of the overall omnichannel strategy and experience.  This requires a strong cross-brand, cross-functional, and cross-agency leadership approach as well as an ability to anticipate short and longer-term opportunities to action upon.   

You will partner closely with the RDBU Omnichannel Campaign Planner and DD&T to design innovative customer experiences and apply new capability enhancements for Hematology. Ultimately, you will be responsible for the performance, integrity and measurement of the digital marketing ecosystem, develop and drive best practices for omnichannel HCP and/or Patient communications that uphold Takeda PTRB values and address the needs of our patient community.

This is a hybrid role based in Cambridge, MA and you will report to the RDBU Digital & Omnichannel Marketing Lead.

How you will contribute:

• Innovate and evaluate digital marketing opportunities and capabilities that support strategic imperatives for Hematology products
• Partner with RDBU Omnichannel Campaign Planner, Corporate Communications, DD&T and PAIR to set objectives that adapt to a dynamic promotional environment while ensuring engagement with stakeholders that reinforces Takeda values
• Bring subject matter expertise through strategy and supporting execution on all franchise digital initiatives, collaborating with counterparts on Brand, Portfolio Marketing, and Patient Engagement teams on digital best practices, implementation and performance insights
• Ensure all resources and programming are in alignment with Takeda Compliance, Legal and Regulatory requirements
• Drive omnichannel strategy and execution across HEM portfolio to enhance customer and patient experience 
• Manage digital strategies and measurement plans for all social, CRM, websites and communications across HEM products
• Be daily lead in the implementation of digital materials, messaging, and programming, partnering with multiple external agencies
• Manage annual promotional budget for all media and digital execution across the portfolio
• Represent in the review and approval process of promotional initiatives at PRT
• Evaluate performance metrics for media campaigns and direct multiple agencies to optimize execution
• Manage agency and vendor budgets with daily oversight and high accountability
• Oversee collection of the most immediate and measurable promotional feedback our marketing team receives.

Minimum Requirements/Qualifications:

• Bachelor’s degree - preferred in Science and/or Business, and 10 years of relevant brand experience (biopharma, healthcare, consumer packaged goods, agency, etc). Digital experien