Associate Manager, First Party Marketing

Who we are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios are responsible for developing 2K’s portfolio of world-class games across multiple platforms. Include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, BioShock, Borderlands, Mafia, Sid Meier’s Civilization, Tiny Tina’s Wonderlands, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). 

What We Need

2K’s Partnerships and Licensing team works across several disciplines to lead our partnerships with industry-leading first party partners like Sony, Microsoft, Steam, and Epic to drive successful title go-to-market and publishing, develop and lead new partnerships and brand integrations, and work cross-functionally to architect large-scale consumer marketing programs. Our team culture is fast-paced and goal-oriented with a focus on driving revenue and exposure for our games worldwide. We hire nimble self-starters who are able to handle multiple work streams at once and get the job done. 

We are seeking an extremely organized and detail-oriented individual who can work closely with our first party partners to successfully lead publishing and partner operations with our key console partners. The ideal candidate should be highly cross-functional, excellent at partner operations and relations, as well as experienced with both long-term planning and day-to-day execution. This role will require you to embrace a constantly changing environment, while multitasking on numerous high-level projects at once and remaining cool, calm and collected. 

Success in the role will lie in both strong relationships with our first party partners (PlayStation, Xbox, Nintendo, Steam, Epic, etc), helping to build outstanding marketing strategies and implement innovative, best-in-class activations geared to a variety of promotion opportunities.

With experience in award-winning games and best-selling franchises and an astute understanding of the interactive entertainment industry, you will work cross-functionally across key 2K teams to plan and secure impactful marketing support from first party partners

What You Will Do

• Work with 2K marketing leadership and other teams to elevate strategies and activations in order to build cross channel marketing initiatives which deliver the best consumer experience for our players 
• Provide first party partners with a comprehensive marketing strategy for your portfolio of 2K game titles
• Work with relevant 2K teams to generate a prioritized list of marketing beats and initiatives for your portfolio of 2K game titles and share with first party partners through a weekly sync call and written documentation
• Customize opportunities with partners in an effort to secure on-console store placement and off-console support in the form of blogs, social media posts, web presence, CRM sends, etc.
• Coordinate with 2K teams to deliver creative marketing assets to our partners: including both 2K-produced assets, (including statics, game trailers, creative toolkits and related metadata), as well as custom elements for 1P-produced campaigns that support both our marketing initiatives and theirs
• Collaborate with creative and marketing teams to ensure correct brand treatment of all first party collateral, and that all first party creative needs are included and prioritized in asset planning phases
• Report on campaign executions, metrics, and all relevant results on anticipated and received first party partner coverage at varying cadences (monthly, quarterly, ad hoc)
• Be a source of truth with global 2K relevant teams to ensure worldwide collaboration on first party marketing initiatives by sharing strategies, priorities, plans, and assets. Additionally, identify succ