Vans: Director of Retail Marketing and VM

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.  

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.

To learn more about our values and our culture, visit Vans Careers or www.vans.com.

What will you do?

A day in the life of a Director, Visual Merchandising & Retail Marketing at Vans looks a little like this. As the Director of Retail Marketing and Visual Merchandising for the Americas, you will lead the strategic vision and execution of Vans’ retail brand experience across North America. You will oversee the development and implementation of integrated marketing campaigns and visual merchandising strategies that drive traffic, conversion, and brand equity across our owned retail fleet. You will be responsible for shaping how Vans shows up in-store, from storytelling and seasonal campaigns to product presentation and consumer engagement, ensuring consistency, creativity, and commercial impact. This role is pivotal in connecting our brand to consumers through immersive, localized, and culturally relevant retail experiences. 

Let’s break down that day-in-the-life a bit more.

• Lead and develop a high-performing, multi-disciplinary team across Retail Marketing and Visual Merchandising, fostering a culture of innovation, accountability, and excellence.

• Own the strategic vision and execution of the annual and seasonal retail marketing roadmap, ensuring alignment with global brand priorities and driving regional business growth.

• Drive end-to-end campaign leadership, overseeing the retail marketing calendar and ensuring timely, high-impact execution of brand launches, activations, and seasonal initiatives.

• Architect the visual merchandising strategy across all store formats, balancing brand storytelling, commercial effectiveness, and operational scalability.

• Serve as a key strategic partner to Global Marketing, Product Merchandising, Store Operations, and Creative, ensuring seamless integration of consumer experiences across all touchpoints.

• Leverage consumer insights, market intelligence, and performance data to inform strategy, optimize execution, and continuously elevate the retail experience.

• Oversee external partnerships and agency relationships, ensuring best-in-class execution and efficient resource management across marketing and visual merchandising deliverables.

• Establish and monitor KPIs and performance metrics, driving continuous improvement, ROI, and business impact across the retail ecosystem.

• Act as a senior stakeholder in fleet transformation initiatives, including new store openings, remodels, and format evolution, ensuring brand consistency and strategic alignment.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 10+ years of experience and professional achievements. 

The foundation skills you will need in this position are:

• You will operate with relentless positivity and drive a culture rooted in teamwork and collaboration.  

• You act with integrity, transparency, honesty, openness, curiosity, kindness and authenticity. 

• You will act as a cross-functional leader<